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The Business Model Navigator
The strategies behind the most successful companies
Taschenbuch von Oliver Gassmann (u. a.)
Sprache: Englisch

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Beschreibung

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Inhaltsverzeichnis
  • PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
  • 2 The Business Model Navigator
  • 3 Managing change
  • PART TWO 55+ winning business models – and what they can do for you
  • 1 Add-On
  • 2 Affiliation
  • 3 Aikido
  • 4 Auction
  • 5 Barter
  • 6 Cash Machine
  • 7 Cross-Selling
  • 8 Crowdfunding
  • 9 Crowdsourcing
  • 10 Customer Loyalty
  • 11 Digitalisation
  • 12 Direct Selling
  • 13 E-commerce
  • 14 Experience Selling
  • 15 Flat Rate
  • 16 Fractional Ownership
  • 17 Franchising
  • 18 Freemium
  • 19 From Push to Pull
  • 20 Guaranteed Availability
  • 21 Hidden Revenue
  • 22 Ingredient Branding
  • 23 Integrator
  • 24 Layer Player
  • 25 Leverage Customer Data
  • 26 Licensing
  • 27 Lock-In
  • 28 Long Tail
  • 29 Make More of It
  • 30 Mass Customisation
  • 31 No Frills
  • 32 Open Business
  • 33 Open Source
  • 34 Orchestrator
  • 35 Pay Per Use
  • 36 Pay What You Want
  • 37 Peer to Peer
  • 38 Performance-Based Contracting
  • 39 Razor and Blade
  • 40 Rent Instead of Buy
  • 41 Revenue Sharing
  • 42 Reverse Engineering
  • 43 Reverse Innovation
  • 44 Robin Hood
  • 45 Self-Service
  • 46 Shop in Shop
  • 47 Solution Provider
  • 48 Subscription
  • 49 Supermarket
  • 50 Target the Poor
  • 51 Trash to Cash
  • 52 Two-Sided Market
  • 53 Ultimate Luxury
  • 54 User Design
  • 55 White Label
  • 56 Sensor as a Service
  • 57 Virtualisation
  • 58 Object Self-Service
  • 59 Object as Point of Sale
  • 60 Prosumer
  • PART THREE Finished reading? Let’s implement!
  • 10 recommendations to innovate your business model
  • The 55+ models at a glance
  • Glossary
Details
Erscheinungsjahr: 2020
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: FT Publishing International
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292327129
ISBN-10: 129232712X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gassmann, Oliver
Choudury, Michaela
Frankenberger, Karolin
Csik, Michaela
Auflage: 2. Auflage
Hersteller: Financial Times Prent.
Pearson Education Limited
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 233 x 156 x 27 mm
Von/Mit: Oliver Gassmann (u. a.)
Erscheinungsdatum: 18.08.2020
Gewicht: 0,646 kg
Artikel-ID: 118300272
Inhaltsverzeichnis
  • PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
  • 2 The Business Model Navigator
  • 3 Managing change
  • PART TWO 55+ winning business models – and what they can do for you
  • 1 Add-On
  • 2 Affiliation
  • 3 Aikido
  • 4 Auction
  • 5 Barter
  • 6 Cash Machine
  • 7 Cross-Selling
  • 8 Crowdfunding
  • 9 Crowdsourcing
  • 10 Customer Loyalty
  • 11 Digitalisation
  • 12 Direct Selling
  • 13 E-commerce
  • 14 Experience Selling
  • 15 Flat Rate
  • 16 Fractional Ownership
  • 17 Franchising
  • 18 Freemium
  • 19 From Push to Pull
  • 20 Guaranteed Availability
  • 21 Hidden Revenue
  • 22 Ingredient Branding
  • 23 Integrator
  • 24 Layer Player
  • 25 Leverage Customer Data
  • 26 Licensing
  • 27 Lock-In
  • 28 Long Tail
  • 29 Make More of It
  • 30 Mass Customisation
  • 31 No Frills
  • 32 Open Business
  • 33 Open Source
  • 34 Orchestrator
  • 35 Pay Per Use
  • 36 Pay What You Want
  • 37 Peer to Peer
  • 38 Performance-Based Contracting
  • 39 Razor and Blade
  • 40 Rent Instead of Buy
  • 41 Revenue Sharing
  • 42 Reverse Engineering
  • 43 Reverse Innovation
  • 44 Robin Hood
  • 45 Self-Service
  • 46 Shop in Shop
  • 47 Solution Provider
  • 48 Subscription
  • 49 Supermarket
  • 50 Target the Poor
  • 51 Trash to Cash
  • 52 Two-Sided Market
  • 53 Ultimate Luxury
  • 54 User Design
  • 55 White Label
  • 56 Sensor as a Service
  • 57 Virtualisation
  • 58 Object Self-Service
  • 59 Object as Point of Sale
  • 60 Prosumer
  • PART THREE Finished reading? Let’s implement!
  • 10 recommendations to innovate your business model
  • The 55+ models at a glance
  • Glossary
Details
Erscheinungsjahr: 2020
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: FT Publishing International
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292327129
ISBN-10: 129232712X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gassmann, Oliver
Choudury, Michaela
Frankenberger, Karolin
Csik, Michaela
Auflage: 2. Auflage
Hersteller: Financial Times Prent.
Pearson Education Limited
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 233 x 156 x 27 mm
Von/Mit: Oliver Gassmann (u. a.)
Erscheinungsdatum: 18.08.2020
Gewicht: 0,646 kg
Artikel-ID: 118300272
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