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Building Brands on Purpose
A strategic marketing framework to win the hearts and minds of your team and customers, for life
Taschenbuch von Chris Hogan
Sprache: Englisch

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Beschreibung
Purpose is the foundation for organisations that last - what's yours?

Profit alone won't safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose.

Building Brands on Purpose uses the proven PROACTIVE framework to show you how to develop your marketing strategy, plan campaigns and give structure to your marketing execution. This allows you to build a brand that your consumers and team will respect and love.

Read this book to:

¿ Understand why your personal and brand values are paramount to your organisation's culture, content, customers and crew

¿ Ensure your marketing is in line with your purpose and values

¿ Utilise templates for your marketing strategy creation and marketing campaign planning

¿ Learn how to create marketing assets instead of liabilities

¿ Operate your business with the power and purpose of one
Purpose is the foundation for organisations that last - what's yours?

Profit alone won't safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose.

Building Brands on Purpose uses the proven PROACTIVE framework to show you how to develop your marketing strategy, plan campaigns and give structure to your marketing execution. This allows you to build a brand that your consumers and team will respect and love.

Read this book to:

¿ Understand why your personal and brand values are paramount to your organisation's culture, content, customers and crew

¿ Ensure your marketing is in line with your purpose and values

¿ Utilise templates for your marketing strategy creation and marketing campaign planning

¿ Learn how to create marketing assets instead of liabilities

¿ Operate your business with the power and purpose of one
Über den Autor
Chris Hogan is a leading strategic content marketer
with over twenty years' experience in the marketing
industry. Having tried and tested a multitude of
marketing tactics and strategies, he has distilled his
knowledge into the PROACTIVE strategic marketing
framework, which works for both the C-Suite and
marketing teams. Operating both within Australia
and internationally, Chris is the founder of MeMedia
Marketing Agency
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781781336021
ISBN-10: 1781336024
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hogan, Chris
Hersteller: Rethink Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 216 x 140 x 13 mm
Von/Mit: Chris Hogan
Erscheinungsdatum: 07.07.2021
Gewicht: 0,281 kg
Artikel-ID: 120327304
Über den Autor
Chris Hogan is a leading strategic content marketer
with over twenty years' experience in the marketing
industry. Having tried and tested a multitude of
marketing tactics and strategies, he has distilled his
knowledge into the PROACTIVE strategic marketing
framework, which works for both the C-Suite and
marketing teams. Operating both within Australia
and internationally, Chris is the founder of MeMedia
Marketing Agency
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781781336021
ISBN-10: 1781336024
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hogan, Chris
Hersteller: Rethink Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 216 x 140 x 13 mm
Von/Mit: Chris Hogan
Erscheinungsdatum: 07.07.2021
Gewicht: 0,281 kg
Artikel-ID: 120327304
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