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Cover: 9780764351297 | Branding + Interior Design | Kim Kuhteubl | Buch | Gebunden | Englisch
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Branding + Interior Design
Visibility and Business Strategy for Interior Designers
Buch von Kim Kuhteubl
Sprache: Englisch

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Beschreibung
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Über den Autor
Kim Kuhteubl is an award-winning producer, writer, and Producer's Guild of America member. She's used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Follow her on Twitter [...]
Details
Erscheinungsjahr: 2016
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780764351297
ISBN-10: 076435129X
Sprache: Englisch
Einband: Gebunden
Autor: Kuhteubl, Kim
Hersteller: Schiffer Publishing Ltd
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 236 x 158 x 27 mm
Von/Mit: Kim Kuhteubl
Erscheinungsdatum: 28.09.2016
Gewicht: 0,702 kg
Artikel-ID: 103948455
Über den Autor
Kim Kuhteubl is an award-winning producer, writer, and Producer's Guild of America member. She's used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Follow her on Twitter [...]
Details
Erscheinungsjahr: 2016
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780764351297
ISBN-10: 076435129X
Sprache: Englisch
Einband: Gebunden
Autor: Kuhteubl, Kim
Hersteller: Schiffer Publishing Ltd
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 236 x 158 x 27 mm
Von/Mit: Kim Kuhteubl
Erscheinungsdatum: 28.09.2016
Gewicht: 0,702 kg
Artikel-ID: 103948455
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