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What UX is Really About
Introducing a Mindset for Great Experiences
Taschenbuch von Celia Hodent
Sprache: Englisch

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Beschreibung
"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there's no better place to start than with the volume you now hold in your hand."

Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people's lives with technology. What UX is Really About is informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX.

KEY FEATURES:

¿ The most approachable and concise introduction book about UX.

¿ Easy to read and aims to popularize the UX mindset while debunking its main misconceptions.

¿ Small format size makes it easy to carry around.

¿ Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style.

¿ Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.

¿ Includes a glossary.

Celia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning ("gamification"), ethics, implicit biases, and inclusion in tech. Celia is the author of The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games.
"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there's no better place to start than with the volume you now hold in your hand."

Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people's lives with technology. What UX is Really About is informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX.

KEY FEATURES:

¿ The most approachable and concise introduction book about UX.

¿ Easy to read and aims to popularize the UX mindset while debunking its main misconceptions.

¿ Small format size makes it easy to carry around.

¿ Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style.

¿ Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.

¿ Includes a glossary.

Celia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning ("gamification"), ethics, implicit biases, and inclusion in tech. Celia is the author of The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games.
Über den Autor

Celia Hodent is an expert in the application of cognitive science and psychology to improve products, systems, services, and video games. She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies.

She works in-depth with companies to help ensure their products are both engaging and successful by considering the entire user experience they will provide to their audience. Celia conducts workshops and provides guidance on the topics of playful learning ("gamification"), ethics, implicit biases, and inclusion in tech and video games.

Celia holds a PhD in psychology and has over twelve years experience in the development of user experience (UX) strategy in the entertainment industry, and more specifically with videogame studios through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite). Celia is the author of The Gamer's Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games.

Inhaltsverzeichnis

Chapter 1 What Is UX?

Chapter 2 What UX Is Not

Chapter 3 The Science behind UX

Chapter 4 The Process and Methodologies of UX

Chapter 5 Ethics and the UX Mindset

Chapter 6 Conclusion

Details
Erscheinungsjahr: 2021
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032104447
ISBN-10: 1032104449
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hodent, Celia
Hersteller: CRC Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 229 x 152 x 7 mm
Von/Mit: Celia Hodent
Erscheinungsdatum: 15.12.2021
Gewicht: 0,195 kg
Artikel-ID: 126500255
Über den Autor

Celia Hodent is an expert in the application of cognitive science and psychology to improve products, systems, services, and video games. She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies.

She works in-depth with companies to help ensure their products are both engaging and successful by considering the entire user experience they will provide to their audience. Celia conducts workshops and provides guidance on the topics of playful learning ("gamification"), ethics, implicit biases, and inclusion in tech and video games.

Celia holds a PhD in psychology and has over twelve years experience in the development of user experience (UX) strategy in the entertainment industry, and more specifically with videogame studios through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite). Celia is the author of The Gamer's Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games.

Inhaltsverzeichnis

Chapter 1 What Is UX?

Chapter 2 What UX Is Not

Chapter 3 The Science behind UX

Chapter 4 The Process and Methodologies of UX

Chapter 5 Ethics and the UX Mindset

Chapter 6 Conclusion

Details
Erscheinungsjahr: 2021
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032104447
ISBN-10: 1032104449
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hodent, Celia
Hersteller: CRC Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 229 x 152 x 7 mm
Von/Mit: Celia Hodent
Erscheinungsdatum: 15.12.2021
Gewicht: 0,195 kg
Artikel-ID: 126500255
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