Dekorationsartikel gehören nicht zum Leistungsumfang.
Sprache:
Englisch
18,45 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Kategorien:
Beschreibung
This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.
Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.
Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Über den Autor
Andreas Bernard is Professor of Cultural Studies at Leuphana University of Lüneburg, Germany, and author of The Triumph of Profiling.
Inhaltsverzeichnis
Contents
1. A Sign of the Times
2. Hashtags and the Dispersion of Statements
3. The Biography of a Symbol
4. Where Was the Keyword Before the Hashtag?
5. Venues of the Hashtag I: Political Activism
6. Venues of the Hashtag II: Marketing
7. Empowering and Levelling
Works Cited
1. A Sign of the Times
2. Hashtags and the Dispersion of Statements
3. The Biography of a Symbol
4. Where Was the Keyword Before the Hashtag?
5. Venues of the Hashtag I: Political Activism
6. Venues of the Hashtag II: Marketing
7. Empowering and Levelling
Works Cited
Details
Erscheinungsjahr: | 2019 |
---|---|
Fachbereich: | Medienwissenschaften |
Genre: | Importe, Medienwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
Inhalt: | Contents1. A Sign of the Times2. Hashtags and the Dispersion of Statements3. The Biography of a Symbol4. Where Was the Keyword Before the Hashtag?5. Venues of the Hashtag I: Political Activism6. Venues of the Hashtag II: Marketing7. Empowering and Levell |
ISBN-13: | 9781509538942 |
ISBN-10: | 1509538941 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Bernard, Andreas |
Übersetzung: |
Ross, Daniel
Pakis, Valentine A. |
Hersteller: | John Wiley and Sons Ltd |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 188 x 125 x 12 mm |
Von/Mit: | Andreas Bernard |
Erscheinungsdatum: | 05.07.2019 |
Gewicht: | 0,126 kg |
Über den Autor
Andreas Bernard is Professor of Cultural Studies at Leuphana University of Lüneburg, Germany, and author of The Triumph of Profiling.
Inhaltsverzeichnis
Contents
1. A Sign of the Times
2. Hashtags and the Dispersion of Statements
3. The Biography of a Symbol
4. Where Was the Keyword Before the Hashtag?
5. Venues of the Hashtag I: Political Activism
6. Venues of the Hashtag II: Marketing
7. Empowering and Levelling
Works Cited
1. A Sign of the Times
2. Hashtags and the Dispersion of Statements
3. The Biography of a Symbol
4. Where Was the Keyword Before the Hashtag?
5. Venues of the Hashtag I: Political Activism
6. Venues of the Hashtag II: Marketing
7. Empowering and Levelling
Works Cited
Details
Erscheinungsjahr: | 2019 |
---|---|
Fachbereich: | Medienwissenschaften |
Genre: | Importe, Medienwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
Inhalt: | Contents1. A Sign of the Times2. Hashtags and the Dispersion of Statements3. The Biography of a Symbol4. Where Was the Keyword Before the Hashtag?5. Venues of the Hashtag I: Political Activism6. Venues of the Hashtag II: Marketing7. Empowering and Levell |
ISBN-13: | 9781509538942 |
ISBN-10: | 1509538941 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Bernard, Andreas |
Übersetzung: |
Ross, Daniel
Pakis, Valentine A. |
Hersteller: | John Wiley and Sons Ltd |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 188 x 125 x 12 mm |
Von/Mit: | Andreas Bernard |
Erscheinungsdatum: | 05.07.2019 |
Gewicht: | 0,126 kg |
Sicherheitshinweis