Amy is Social Media Manager at the London School of Economics. She previously managed several blogs at LSE, including LSE Review of Books and the Impact Blog. She has published popular guides for researchers on using social media, including ¿Using Twitter in university research, teaching and impact activities: A guide for academics and researchers¿ with Patrick Dunleavy, downloaded by 100,000 readers. With her coauthors, Amy has won a Times Higher Education Award for Knowledge Exchange. Amy is a graduate of the London School of Economics and the University of Sussex, and is interested in academic communication, digital engagement, and podcasting. She tweets [...]

Chapter 1: Social media: Why they matter and what they can do
1.1 What is social media?
1.2 The history of social media
1.3 Social media as an influential force in the world
1.4 Social media in education, research and digital scholarship
Chapter 2. Social media and the Research Lifecycle
2.1 Models for understanding the research environment
2.2 The Research Lifecycle: an inclusive framework
Chapter 3: Creating and sharing blog posts
3.1 What is a blog? Defining blogs
3.2 History of blogs and blogging - From pamphlets to Orwell - blogging's antecedents
3.3 Why blogging is useful across the research lifecycle
3.4 How to create and maintain successful blogs and blog posts
3.5 Sharing your blog posts on social media
Chapter 4: Creating and sharing infographics and data visualisations
4.1 Defining infographics and data visualisations
4.2 Infographics and data visualisations: a history in research communication
4.3 Why infographics and data visualisations are useful across the research lifecycle
4.4 How you can create successful infographics and data visualisations for your project
4.5 Sharing your infographics and data visualizations on social media
Chapter 5: Creating and sharing audio and podcasts
5.1 Defining podcasts
5.2 A recent history of podcasts
5.3 Why podcasting is useful across the research lifecycle
5.4 How to create a successful podcast series
5.5 Sharing your podcasts on audio platforms and social media
Chapter 6. Creating and sharing photos and videos on social media
6.1 Defining photos and videos on social media
6.2 Photos and videos: a history in research communication
6.3 Why photos and videos on social media are useful across the research lifecycle
6.4 How to create successful photos and videos for social media
6.5 Sharing your photos and videos on social media
Chapter 7: Digital strategies for research dissemination, engagement and impact
7.1 Crafting a coherent social media strategy
7.2 Measuring dissemination, engagement and impact
7.3 Navigating the risks of online visibility
7.4 Conclusions