Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Introduction


Chapter 1: The 10 steps to content marketing success

Chapter 2: How to write compelling content


Chapter 3: Planning your content marketing strategy


Chapter 4: Integrating content with direct response and online marketing


Chapter 5: Marketing with white papers, ebooks, and special reports


Chapter 6: Marketing with case studies and testimonials


Chapter 7: Marketing with books and mini-books


Chapter 8: Marketing with articles and blogs


Chapter 9: Marketing with e-newsletters and emails

Chapter 10: Marketing with podcasts and other audio

Chapter 11: Marketing with video and apps


Chapter 12: Marketing with webinars and teleconferences


Chapter 13: Marketing with seminars, workshops, speeches, and talks


Chapter 14: Marketing with infographics and tipographics


Chapter 15: Social media marketing


Chapter 16: Driving traffic with content-based calls to action

Chapters 17: Increasing conversion with content


Appendix A: Copyright laws and how not to violate them when creating your content

Appendix B: Resources