Laurence Minsky is professor of communications at Columbia College in Chicago and consults for leading agencies, corporations, and nonprofits. He co-authored Audio Branding,The Activation Imperative and seven other acclaimed business books.

Susan Westwater is co-founder/CEO of Pragmatic Digital, which helps brands capitalize on voice and conversational AI. She is co-author of Voice Strategy and is recognized as a top influencer regarding voice and conversational AI marketing programs.

Scot Westwater is co-founder/CCO of Pragmatic Digital, he helps companies improve their marketing and customer experiences through voice and conversational AI. He is the co-author of Voice Strategy and leverages design, UX, and digital strategy to create effective voice experiences.

Colleen Fahey is US Managing Director, Sixième Son, the world's leading sonic branding agency. She previously worked with Publicis Groupe to bring non-traditional marketing to leading brands in the US, Europe, Asia, and Latin America, and co-authored Audio Branding.

Foreword by Philip Kotler

Chapter 1: Marketing over Voice Applications

Guest Perspective 1: The Marketing Industry is Up Next for AI Disruption, by Paul Roetzer, AI Marketing Institute

Guest Perspective 2: The Google Voice Landscape, by Danny Bernstein, formerly of Google

Extended Case Study: Nike & Reebok New Product Introductions

Chapter 2: Branding in a Voice-First World

Guest Perspective 1: Why Brands Have a Crucial Role to Play in Our Voice-Activated Digital Future, by David Roth, The Store - WPP, BrandZ, and BAV Group

Guest Perspective 2: Deviating from General Purpose Assistants: Custom Intelligent Voice Assistants, by Jason Fields, Voicify

Extended Case Study: General Mills Lucky Charms Brand Building

Chapter 3: Audio Branding and Its Importance

Guest Perspective 1: The Science of Voice Branding, by Charles Spence, Oxford University

Guest Perspective 2: Black Voices Matter: The Quest for Sonic Diversity, by Steve Keller, Studio Resonate, SXM Media

Extended Case Study: McDonald's UK Mobile Voice Ordering

Chapter 4: Understanding the Audience for Voice

Guest Perspective: Algorithmic Bias in Audio AI, by Kalinda Ukanwa, University of Southern California

Extended Case Study: Butterball Turkey Voice Hotline

Chapter 5: Data Privacy and Ethical Considerations

Guest Perspective: Trust: The Essential Element for the Growth of Voice Assistance, by John Stein, the Open Voice Network

Extended Case Study: Sony Hand Wash Tunes Help Families Fight COVID 19

Chapter 6: Goals and KPIs for Voice Marketing

Guest Perspective: Some Notes on Recent Voice Research: Listen to the Second Voice, by Michael Brazeal, Roosevelt University

Extended Case Study: Allstate Customer Care

Chapter 7: Developing Marketing Content for Voice

Guest Perspective: Content That Keeps Them Coming Back, by Sarah Andrew Wilson, [...]

Extended Case Study: Dominos

Chapter 8: The Advantage of Marketing the Voice Experience

Guest Perspective 1: Build It and They Won't Come: Shout It from the Rooftops and They Will, by James Poulter and Suze Cooper, Vixen Labs,

Guest Perspective 2: Beyond the Smart Speaker, Roger Kibbe, North America Bixby Labs, Samsung Research Americas

Extended Case Study: Using Your Voice to Share a Coke

Chapter 9: Analyzing, Maintaining, and Refining a Voice Strategy

Guest Perspective: Voice Analytics: Getting from Learning to Real World Value, by Romina Pankoke, Vixen Labs and Women in Voice

Extended Case Study: Finish Dishwasher Pro Detergent

Chapter 10: Voice Implementations Across Industries

Automotive Perspective: Industry Implications of Voice: Opportunities of Voice Apps in the Car, by Shyamala Prayaga, formerly of Ford Motor Company

Banking, Finance & Insurance Perspective: Improving the Customer Experience While Improving Operations, Robin Keira, Digitalscouting

Entertainment Perspective: Entertainment, Entertainment Marketing and Voice Tech, Donald Buckley Treehouse and (previously)Warner Bros.

Healthcare Perspective: Supporting Post Op Patients, by Sirish Kondabalu, Orthobullets

Retail Perspective: The Effect That Voice Will Have on Retail, by Gwen Morrison, WPP's Global Retail Practice and Candezant Advisory and Manolo Almagro, Q Division

Extended Case Study: Mercedes Benz In-Care Experience

Chapter 11: Voice for Now and the Future

Glossary

Further Reading

Acknowledgments

About the Authors

Index