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The Art of the Click
How to Harness the Power of Direct-Response Copywriting and Make More Sales
Taschenbuch von Glenn Fisher
Sprache: Englisch

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Beschreibung
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.

How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?

The answer lies in the power of direct-response copywriting.

In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.

You will discover:

-- The single thing every great writer must do if they want to improve.

-- How anyone can learn to write a headline that will stop all potential customers in their tracks.

-- Where to find inspiration and how to feed ideas.

-- How you can get a customer physically nodding along with every word you write.

-- How to avoid waffle and make your copy more succinct.

-- How you can write irresistible offers than no one can refuse.

-- And much more!

Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.

How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?

The answer lies in the power of direct-response copywriting.

In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.

You will discover:

-- The single thing every great writer must do if they want to improve.

-- How anyone can learn to write a headline that will stop all potential customers in their tracks.

-- Where to find inspiration and how to feed ideas.

-- How you can get a customer physically nodding along with every word you write.

-- How to avoid waffle and make your copy more succinct.

-- How you can write irresistible offers than no one can refuse.

-- And much more!

Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...
Über den Autor
Glenn Fisher
Details
Erscheinungsjahr: 2018
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780857196941
ISBN-10: 0857196944
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Fisher, Glenn
Hersteller: Harriman House Ltd
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 216 x 140 x 14 mm
Von/Mit: Glenn Fisher
Erscheinungsdatum: 01.10.2018
Gewicht: 0,305 kg
Artikel-ID: 113982740
Über den Autor
Glenn Fisher
Details
Erscheinungsjahr: 2018
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780857196941
ISBN-10: 0857196944
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Fisher, Glenn
Hersteller: Harriman House Ltd
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 216 x 140 x 14 mm
Von/Mit: Glenn Fisher
Erscheinungsdatum: 01.10.2018
Gewicht: 0,305 kg
Artikel-ID: 113982740
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