A corporate branding veteran and accomplished entrepreneur, William Arruda is the founder and president of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people around the world. He's also the co-founder of [...], a video learning platform for professionals. His long list of clients includes American Express, Google, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi, Starwood Hotels, and Target. As a thought leader, William is a spokesperson on personal branding, social media, and leadership. He has appeared on BBC TV, the Discovery Channel, and NPR, and he's been featured in numerous publications, including Time, Fast Company, the Wall Street Journal, and Entrepreneur. He is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do!: 3D Personal Branding for Executivesand Career Distinction: Stand Out by Building Your Brand, and he writes a regular column for Forbes. William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing. He lives in New York.