Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985 the organization now has over 10,000 chapters throughout every populated continent of the world. Each year, BNI members pass millions of referrals generating billions of U.S. dollars in business for the members each year.

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 27 books including one of his latest books – Who’s in Your Room? He is the recipient of the John C. Maxwell Transformational Leadership Award and is also a columnist for [...]. He has been a university professor as well as a member of the Board of Trustees for the University of La Verne. In addition, he has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC.

Chapter 1: The Three Paradigms

Chapter 2: Five Types of Co-Creation

Chapter 3: The Survey Says…

Chapter 4: The Co-Creation Model and the Four Knows

Chapter 5: The First Know: The Right Focus

Chapter 6: The Second Know: The Right Process

Chapter 7: The Third Know: The Right Communication

Chapter 8: The Fourth Know: The Right Execution

Chapter 9: Sticking with the Co-Creation Model and Achieving Success

Chapter 10: Conclusion: An Interview with the Authors