Zur Startseite gehen
0,00 €*
Cover: 9780521726900 | Brand Society | Martin Kornberger | Taschenbuch | Paperback | Englisch
Dekorationsartikel gehören nicht zum Leistungsumfang.
Brand Society
Taschenbuch von Martin Kornberger
Sprache: Englisch

61,90 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:
Beschreibung
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Über den Autor
Martin Kornberger holds a joint appointment as Associate Professor in the School of Management and the School of Design at the University of Technology, Sydney. He is also a visiting lecturer in marketing at the University of St Andrews and co-founder of the branding agency PLAY, where he was co-director from 2003 until 2008. He is co-author, with Stewart Clegg and Tyrone Pitsis, of the management textbook Managing and Organizations, 2nd edition (2008).
Inhaltsverzeichnis
Foreword; Acknowledgements; Part I. Brands and Branding: 1. Introduction; 2. Making sense of brands; 3. The making of brands; Part II. How Brands Transform Management: 4. Identity; 5. Culture; 6. Innovation; Part III. How Brands Transform Lifestyle: 7. Politics; 8. Ethics; 9. Aesthetics; Conclusion; Bibliography; Index.
Details
Erscheinungsjahr: 2013
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780521726900
ISBN-10: 0521726905
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Kornberger, Martin
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 244 x 170 x 18 mm
Von/Mit: Martin Kornberger
Erscheinungsdatum: 11.11.2013
Gewicht: 0,572 kg
Artikel-ID: 101372534
Über den Autor
Martin Kornberger holds a joint appointment as Associate Professor in the School of Management and the School of Design at the University of Technology, Sydney. He is also a visiting lecturer in marketing at the University of St Andrews and co-founder of the branding agency PLAY, where he was co-director from 2003 until 2008. He is co-author, with Stewart Clegg and Tyrone Pitsis, of the management textbook Managing and Organizations, 2nd edition (2008).
Inhaltsverzeichnis
Foreword; Acknowledgements; Part I. Brands and Branding: 1. Introduction; 2. Making sense of brands; 3. The making of brands; Part II. How Brands Transform Management: 4. Identity; 5. Culture; 6. Innovation; Part III. How Brands Transform Lifestyle: 7. Politics; 8. Ethics; 9. Aesthetics; Conclusion; Bibliography; Index.
Details
Erscheinungsjahr: 2013
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780521726900
ISBN-10: 0521726905
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Kornberger, Martin
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 244 x 170 x 18 mm
Von/Mit: Martin Kornberger
Erscheinungsdatum: 11.11.2013
Gewicht: 0,572 kg
Artikel-ID: 101372534
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...