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Cover: 9781846685576 | Tell to Win | Peter Guber | Taschenbuch | 255 S. | Englisch | 2012
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Tell to Win
Connect, Persuade and Triumph with the Hidden Power of Story
Taschenbuch von Peter Guber
Sprache: Englisch

18,40 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Über den Autor
Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced (which have garnered more than fifty Oscar nominations) are The Color Purple, Batman, and Rain Man. Guber is also Chairman of Dick Clark Productions, which produces the American Music Awards, Golden Globe Awards, and other programs. He is a professor at the UCLA School of Theater Film and Television and the Anderson School of Management and an Entertainment and Media Analyst for Fox Business News.
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 255 S.
ISBN-13: 9781846685576
ISBN-10: 1846685575
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Guber, Peter
Hersteller: Profile Books Ltd
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 205 x 131 x 25 mm
Von/Mit: Peter Guber
Erscheinungsdatum: 02.08.2012
Gewicht: 0,228 kg
Artikel-ID: 106604168
Über den Autor
Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced (which have garnered more than fifty Oscar nominations) are The Color Purple, Batman, and Rain Man. Guber is also Chairman of Dick Clark Productions, which produces the American Music Awards, Golden Globe Awards, and other programs. He is a professor at the UCLA School of Theater Film and Television and the Anderson School of Management and an Entertainment and Media Analyst for Fox Business News.
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 255 S.
ISBN-13: 9781846685576
ISBN-10: 1846685575
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Guber, Peter
Hersteller: Profile Books Ltd
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 205 x 131 x 25 mm
Von/Mit: Peter Guber
Erscheinungsdatum: 02.08.2012
Gewicht: 0,228 kg
Artikel-ID: 106604168
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