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Strategic Retail Management and Brand Management
Trends, Tactics, and Examples
Taschenbuch von Doris Berger-Grabner
Sprache: Englisch

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Beschreibung

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.

This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.

Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.

This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.

Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Über den Autor
Doris Berger-Grabner, IMC University of Applied Sciences Krems, Austria
Details
Empfohlen (bis): 16
Empfohlen (von): 13
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: De Gruyter Studium
Inhalt: IX
447 S.
21 s/w Illustr.
34 farbige Illustr.
21 s/w Tab.
21 b/w and 34 col. ill.
21 b/w tbl.
ISBN-13: 9783110543834
ISBN-10: 3110543834
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger-Grabner, Doris
Hersteller: De Gruyter Oldenbourg
Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Strasse 13, D-10785 Berlin, productsafety@degruyterbrill.com
Abbildungen: 21 b/w and 34 col. ill., 21 b/w tbl.
Maße: 238 x 172 x 32 mm
Von/Mit: Doris Berger-Grabner
Erscheinungsdatum: 25.10.2021
Gewicht: 0,768 kg
Artikel-ID: 111060889
Über den Autor
Doris Berger-Grabner, IMC University of Applied Sciences Krems, Austria
Details
Empfohlen (bis): 16
Empfohlen (von): 13
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: De Gruyter Studium
Inhalt: IX
447 S.
21 s/w Illustr.
34 farbige Illustr.
21 s/w Tab.
21 b/w and 34 col. ill.
21 b/w tbl.
ISBN-13: 9783110543834
ISBN-10: 3110543834
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger-Grabner, Doris
Hersteller: De Gruyter Oldenbourg
Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Strasse 13, D-10785 Berlin, productsafety@degruyterbrill.com
Abbildungen: 21 b/w and 34 col. ill., 21 b/w tbl.
Maße: 238 x 172 x 32 mm
Von/Mit: Doris Berger-Grabner
Erscheinungsdatum: 25.10.2021
Gewicht: 0,768 kg
Artikel-ID: 111060889
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