What if the answer was to change the way you behave - not the way you think?

What if you started a creative revolution at work now?

Sticky Wisdom is a revised and updated edition of the book ?What If!: How to Start a Creative Revolution at Work which was published to worldwide acclaim.

Here's what people said about the book:

"I've seen ?What If! in action and it works. This book on creativity in business is the business" Alan Yentob - Director of Drama, Entertainment and Children, BBC

"I loved this book. The behaviours and values that ?What If! so clearly express are ones which we should all aspire to...read it." Jerry Greenfield - Co-founder Ben and Jerry's Ice Cream

"A really practical book of tried and tested techniques to turn the switch of creative thinking on instead of off." Sir John Harvey Jones

"A must read! Finally a book that captures the REAL essence of what creativity at work looks like. ?What If! has opened the door to a revolutionary way of thinking and doing! If you've been searching for answers on how to create the cutting edge ideas that set you apart from the competition...this book is the answer!" Rita Bailey - Director, Southwest Airlines University for People
"I started to read ?What If! on holiday together wih Bill Bryson's Notes from a Small Island. ?What If! won hands down for entertainment and value and every page seemed to strike a chord. It should be required reading for anyone who wants to understand why their organization is not creative, why that's important and what can be done to grow creativity." Sir Michael Bichard - Permanent UK Undersecretary of State for Education and Employment 1995-2001

"We can all recognise and appreciate creativity when we admire the finished article, but oh how difficult it is with a blank sheet of paper! This book sets out strategies that really work to get from A to B." John Coombs - Managing Director, Unilever Ventures.