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Cover: 9781398611627 | Responsible Marketing | Lola Bakare | Taschenbuch | Englisch | 2024
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Responsible Marketing
How to Create an Authentic and Inclusive Marketing Strategy
Taschenbuch von Lola Bakare
Sprache: Englisch

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Beschreibung
Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.
Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.
Über den Autor
Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The MovementT, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek, Bakare is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review and Business Insider. Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania.
Inhaltsverzeichnis
Chapter - 00: Foreword; Chapter - 01: Make it inclusive: how responsible marketing works; Chapter - 02: Make it authentic: brand-relevant social impact; Chapter - 03: Make it known: reputation impact; Chapter - 04: Make it count: commercial impact; Chapter - 05: Solving real problems; Chapter - 06: Telling real stories; Chapter - 07: Creating real opportunities; Chapter - 08: Influencing real policies; Chapter - 09: Cultivating cultural literacy; Chapter - 10: Choosing cheerleader, champion, or catalyst; Chapter - 11: Earning stakeholder buy-in; Chapter - 12: Getting it wrong the right way; Chapter - 13: Marketing Index;
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611627
ISBN-10: 139861162X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bakare, Lola
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 231 x 155 x 21 mm
Von/Mit: Lola Bakare
Erscheinungsdatum: 03.12.2024
Gewicht: 0,42 kg
Artikel-ID: 125002599
Über den Autor
Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The MovementT, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek, Bakare is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review and Business Insider. Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania.
Inhaltsverzeichnis
Chapter - 00: Foreword; Chapter - 01: Make it inclusive: how responsible marketing works; Chapter - 02: Make it authentic: brand-relevant social impact; Chapter - 03: Make it known: reputation impact; Chapter - 04: Make it count: commercial impact; Chapter - 05: Solving real problems; Chapter - 06: Telling real stories; Chapter - 07: Creating real opportunities; Chapter - 08: Influencing real policies; Chapter - 09: Cultivating cultural literacy; Chapter - 10: Choosing cheerleader, champion, or catalyst; Chapter - 11: Earning stakeholder buy-in; Chapter - 12: Getting it wrong the right way; Chapter - 13: Marketing Index;
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611627
ISBN-10: 139861162X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bakare, Lola
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 231 x 155 x 21 mm
Von/Mit: Lola Bakare
Erscheinungsdatum: 03.12.2024
Gewicht: 0,42 kg
Artikel-ID: 125002599
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