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Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
| Erscheinungsjahr: | 2009 |
|---|---|
| Medium: | Taschenbuch |
| Übersetzungstitel: | Denken hilft zwar, nützt aber nichts |
| Inhalt: | 368 S. |
| ISBN-13: | 9780007256532 |
| ISBN-10: | 0007256531 |
| Sprache: | Englisch |
| Einband: | Paperback |
| Autor: | Ariely, Dan |
| Auflage: | 1/2009 |
| harper collins publishers uk: | Harper Collins Publishers UK |
| Verantwortliche Person für die EU: | Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com |
| Maße: | 198 x 130 x 25 mm |
| Von/Mit: | Dan Ariely |
| Erscheinungsdatum: | 20.03.2009 |
| Gewicht: | 0,264 kg |
| Erscheinungsjahr: | 2009 |
|---|---|
| Medium: | Taschenbuch |
| Übersetzungstitel: | Denken hilft zwar, nützt aber nichts |
| Inhalt: | 368 S. |
| ISBN-13: | 9780007256532 |
| ISBN-10: | 0007256531 |
| Sprache: | Englisch |
| Einband: | Paperback |
| Autor: | Ariely, Dan |
| Auflage: | 1/2009 |
| harper collins publishers uk: | Harper Collins Publishers UK |
| Verantwortliche Person für die EU: | Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com |
| Maße: | 198 x 130 x 25 mm |
| Von/Mit: | Dan Ariely |
| Erscheinungsdatum: | 20.03.2009 |
| Gewicht: | 0,264 kg |
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