Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
Models for Innovation Diffusion
Taschenbuch von Vijay Mahajan (u. a.)
Sprache: Englisch

54,70 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
Über den Autor

Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of twelve books including Africa Rising, The 86% Solution, and The Arab World Unbound.

Inhaltsverzeichnis
Basic Concepts
The Fundamental Diffusion Model
Flexible Diffusion Models
Extensions and Refinements
Illustrative Applications
Status and Outlook
Details
Erscheinungsjahr: 1985
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780803921368
ISBN-10: 0803921365
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mahajan, Vijay
Peterson, Robert A.
Redaktion: Mahajan, Vijay
Hersteller: Sage Publications
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 216 x 140 x 5 mm
Von/Mit: Vijay Mahajan (u. a.)
Erscheinungsdatum: 01.05.1985
Gewicht: 0,123 kg
Artikel-ID: 104813646
Über den Autor

Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of twelve books including Africa Rising, The 86% Solution, and The Arab World Unbound.

Inhaltsverzeichnis
Basic Concepts
The Fundamental Diffusion Model
Flexible Diffusion Models
Extensions and Refinements
Illustrative Applications
Status and Outlook
Details
Erscheinungsjahr: 1985
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780803921368
ISBN-10: 0803921365
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mahajan, Vijay
Peterson, Robert A.
Redaktion: Mahajan, Vijay
Hersteller: Sage Publications
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 216 x 140 x 5 mm
Von/Mit: Vijay Mahajan (u. a.)
Erscheinungsdatum: 01.05.1985
Gewicht: 0,123 kg
Artikel-ID: 104813646
Sicherheitshinweis