Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
Misbehaving
The Making of Behavioral Economics
Taschenbuch von Richard H. Thaler
Sprache: Englisch

12,60 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 4-7 Werktage

Kategorien:
Beschreibung

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Über den Autor
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner's Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
Details
Erscheinungsjahr: 2016
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 415 S.
ISBN-13: 9780393352795
ISBN-10: 039335279X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Thaler, Richard H.
Hersteller: Norton & Company
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 208 x 137 x 27 mm
Von/Mit: Richard H. Thaler
Erscheinungsdatum: 30.06.2016
Gewicht: 0,348 kg
Artikel-ID: 104199267
Über den Autor
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner's Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
Details
Erscheinungsjahr: 2016
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 415 S.
ISBN-13: 9780393352795
ISBN-10: 039335279X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Thaler, Richard H.
Hersteller: Norton & Company
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 208 x 137 x 27 mm
Von/Mit: Richard H. Thaler
Erscheinungsdatum: 30.06.2016
Gewicht: 0,348 kg
Artikel-ID: 104199267
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte