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Contagious
How to Build Word of Mouth in the Digital Age
Taschenbuch von Jonah Berger
Sprache: Englisch

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Beschreibung
An intriguing look at why and how certain products, ideas and behaviours catch on, and how you can use the knowledge to your advantage.
An intriguing look at why and how certain products, ideas and behaviours catch on, and how you can use the knowledge to your advantage.
Über den Autor
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
Details
Erscheinungsjahr: 2014
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 244 S.
ISBN-13: 9781471111709
ISBN-10: 1471111709
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger, Jonah
Hersteller: Simon + Schuster UK
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 193 x 127 x 18 mm
Von/Mit: Jonah Berger
Erscheinungsdatum: 16.01.2014
Gewicht: 0,191 kg
Artikel-ID: 105678814
Über den Autor
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
Details
Erscheinungsjahr: 2014
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 244 S.
ISBN-13: 9781471111709
ISBN-10: 1471111709
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Berger, Jonah
Hersteller: Simon + Schuster UK
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 193 x 127 x 18 mm
Von/Mit: Jonah Berger
Erscheinungsdatum: 16.01.2014
Gewicht: 0,191 kg
Artikel-ID: 105678814
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