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Beschreibung
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Über den Autor
Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in the UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of Digital Marketing Strategy and The Digital Marketing Handbook, also published by Kogan Page.
Inhaltsverzeichnis
Chapter - 00: INTRODUCTION; Section - ONE: THE JOURNEY TO WEB 3.0; Chapter - 01: What have we learned from Web 2.0; Chapter - 02: Understanding the semantic web; Chapter - 03: What the blockchain means for marketing; Chapter - 04: Understanding the importance of gaming; Chapter - 05: The technology foundations; Chapter - 06: Ethics and marketing in Web 3.0; Section - TWO: MARKETING IN WEB 2.5; Chapter - 07: Creating VR and AR experiences; Chapter - 08: Using AI in your marketing; Chapter - 09: Marketing via the internet of things; Chapter - 10: How marketers have used Gamification; Chapter - 11: Learnings from existing mini metaverses; Chapter - 12: Delivering integrated marketing; Chapter - 13: The changing face of search; Chapter - 14: Building meaningful content strategies; Section - THREE: MARKETING IN WEB 3.0; Chapter - 15: How consumers will act in Web 3.0; Chapter - 16: Building your brand; Chapter - 17: Creating immersive experiences; Chapter - 18: Combining the virtual and the physical; Chapter - 19: Building a team for Web 3.0;
Details
Erscheinungsjahr: | 2024 |
---|---|
Fachbereich: | Einzelne Wirtschaftszweige |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9781398615502 |
ISBN-10: | 1398615501 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Kingsnorth, Simon |
Hersteller: | Kogan Page |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 232 x 155 x 20 mm |
Von/Mit: | Simon Kingsnorth |
Erscheinungsdatum: | 24.09.2024 |
Gewicht: | 0,486 kg |
Über den Autor
Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in the UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of Digital Marketing Strategy and The Digital Marketing Handbook, also published by Kogan Page.
Inhaltsverzeichnis
Chapter - 00: INTRODUCTION; Section - ONE: THE JOURNEY TO WEB 3.0; Chapter - 01: What have we learned from Web 2.0; Chapter - 02: Understanding the semantic web; Chapter - 03: What the blockchain means for marketing; Chapter - 04: Understanding the importance of gaming; Chapter - 05: The technology foundations; Chapter - 06: Ethics and marketing in Web 3.0; Section - TWO: MARKETING IN WEB 2.5; Chapter - 07: Creating VR and AR experiences; Chapter - 08: Using AI in your marketing; Chapter - 09: Marketing via the internet of things; Chapter - 10: How marketers have used Gamification; Chapter - 11: Learnings from existing mini metaverses; Chapter - 12: Delivering integrated marketing; Chapter - 13: The changing face of search; Chapter - 14: Building meaningful content strategies; Section - THREE: MARKETING IN WEB 3.0; Chapter - 15: How consumers will act in Web 3.0; Chapter - 16: Building your brand; Chapter - 17: Creating immersive experiences; Chapter - 18: Combining the virtual and the physical; Chapter - 19: Building a team for Web 3.0;
Details
Erscheinungsjahr: | 2024 |
---|---|
Fachbereich: | Einzelne Wirtschaftszweige |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9781398615502 |
ISBN-10: | 1398615501 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Kingsnorth, Simon |
Hersteller: | Kogan Page |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 232 x 155 x 20 mm |
Von/Mit: | Simon Kingsnorth |
Erscheinungsdatum: | 24.09.2024 |
Gewicht: | 0,486 kg |
Sicherheitshinweis