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Cover: 9781398603394 | The Digital Marketing Handbook | Deliver Powerful Digital Campaigns
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The Digital Marketing Handbook
Deliver Powerful Digital Campaigns
Taschenbuch von Simon Kingsnorth
Sprache: Englisch

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Beschreibung
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Über den Autor
Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.
Inhaltsverzeichnis
Chapter - 01: How this book works; Chapter - 02: Building a high-converting, beautiful website; Chapter - 03: Optimizing your website to deliver top SEO results; Chapter - 04: Managing paid search for cost-effective results; Chapter - 05: Running display advertising that delivers brand value; Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads; Chapter - 07: Creating content that excites, informs and converts; Chapter - 08: Delivering organic and paid social media that grows your brand; Chapter - 09: Using analytics to interpret and optimize your results to maximize performance; Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications; Chapter - 11: Using e-commerce and retail partners to scale your merchandizing; Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398603394
ISBN-10: 1398603392
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kingsnorth, Simon
Hersteller: Kogan Page
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 155 x 17 mm
Von/Mit: Simon Kingsnorth
Erscheinungsdatum: 25.01.2022
Gewicht: 0,44 kg
Artikel-ID: 120130576
Über den Autor
Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.
Inhaltsverzeichnis
Chapter - 01: How this book works; Chapter - 02: Building a high-converting, beautiful website; Chapter - 03: Optimizing your website to deliver top SEO results; Chapter - 04: Managing paid search for cost-effective results; Chapter - 05: Running display advertising that delivers brand value; Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads; Chapter - 07: Creating content that excites, informs and converts; Chapter - 08: Delivering organic and paid social media that grows your brand; Chapter - 09: Using analytics to interpret and optimize your results to maximize performance; Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications; Chapter - 11: Using e-commerce and retail partners to scale your merchandizing; Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398603394
ISBN-10: 1398603392
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kingsnorth, Simon
Hersteller: Kogan Page
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 155 x 17 mm
Von/Mit: Simon Kingsnorth
Erscheinungsdatum: 25.01.2022
Gewicht: 0,44 kg
Artikel-ID: 120130576
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