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Cover: 9781848547247 | Inside Apple | Adam Lashinsky | Taschenbuch | 224 S. | Englisch | 2012
Rückseite: 9781848547247 | Inside Apple | Adam Lashinsky | Taschenbuch | 224 S. | Englisch | 2012
Cover: 9781848547247 | Inside Apple | Adam Lashinsky | Taschenbuch | 224 S. | Englisch | 2012
Rückseite: 9781848547247 | Inside Apple | Adam Lashinsky | Taschenbuch | 224 S. | Englisch | 2012
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Inside Apple
The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Taschenbuch von Adam Lashinsky
Sprache: Englisch

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Beschreibung
In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Über den Autor
Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for [...] and the San Jose Mercury News.
Details
Genre: Importe
Medium: Taschenbuch
Inhalt: 224 S.
ISBN-13: 9781848547247
ISBN-10: 1848547242
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lashinsky, Adam
Hersteller: John Murray Press
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 198 x 128 x 20 mm
Von/Mit: Adam Lashinsky
Erscheinungsdatum: 25.10.2012
Gewicht: 0,176 kg
Artikel-ID: 106640537
Über den Autor
Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for [...] and the San Jose Mercury News.
Details
Genre: Importe
Medium: Taschenbuch
Inhalt: 224 S.
ISBN-13: 9781848547247
ISBN-10: 1848547242
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lashinsky, Adam
Hersteller: John Murray Press
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 198 x 128 x 20 mm
Von/Mit: Adam Lashinsky
Erscheinungsdatum: 25.10.2012
Gewicht: 0,176 kg
Artikel-ID: 106640537
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