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Cover: 9781944659240 | Designing Customer Service Processes | Jochen Wirtz | Taschenbuch
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DESIGNING CUSTOMER SERVICE PROCESSES
Taschenbuch von Jochen Wirtz
Sprache: Englisch

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Beschreibung
From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781944659240
ISBN-10: 1944659242
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Jochen Wirtz
Hersteller: WS PROFESSIONAL
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 229 x 152 x 4 mm
Von/Mit: Jochen Wirtz
Erscheinungsdatum: 21.08.2017
Gewicht: 0,108 kg
Artikel-ID: 111274476
Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781944659240
ISBN-10: 1944659242
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Jochen Wirtz
Hersteller: WS PROFESSIONAL
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 229 x 152 x 4 mm
Von/Mit: Jochen Wirtz
Erscheinungsdatum: 21.08.2017
Gewicht: 0,108 kg
Artikel-ID: 111274476
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