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Data Strategy
How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Taschenbuch von Bernard Marr
Sprache: Englisch

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Beschreibung
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Über den Autor
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.
Inhaltsverzeichnis
Chapter - 01: Introduction - Why every business is now a data business; Chapter - 02: Use cases for data; Chapter - 03: Using data to improve your business decisions; Chapter - 04: Using data to understand your customers; Chapter - 05: Using data to create more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business processes; Chapter - 08: Monetizing your data; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting data; Chapter - 11: Data governance, ethics and trust; Chapter - 12: Turning data into insights; Chapter - 13: Creating a technology and data infrastructure; Chapter - 14: Building data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: Looking ahead
Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398602588
ISBN-10: 1398602582
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Marr, Bernard
Auflage: 2. Auflage
Hersteller: Kogan Page
Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Ferdinand-Jühlke-Straße 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de
Maße: 230 x 155 x 18 mm
Von/Mit: Bernard Marr
Erscheinungsdatum: 03.10.2021
Gewicht: 0,416 kg
Artikel-ID: 119536890
Über den Autor
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.
Inhaltsverzeichnis
Chapter - 01: Introduction - Why every business is now a data business; Chapter - 02: Use cases for data; Chapter - 03: Using data to improve your business decisions; Chapter - 04: Using data to understand your customers; Chapter - 05: Using data to create more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business processes; Chapter - 08: Monetizing your data; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting data; Chapter - 11: Data governance, ethics and trust; Chapter - 12: Turning data into insights; Chapter - 13: Creating a technology and data infrastructure; Chapter - 14: Building data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: Looking ahead
Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398602588
ISBN-10: 1398602582
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Marr, Bernard
Auflage: 2. Auflage
Hersteller: Kogan Page
Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Ferdinand-Jühlke-Straße 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de
Maße: 230 x 155 x 18 mm
Von/Mit: Bernard Marr
Erscheinungsdatum: 03.10.2021
Gewicht: 0,416 kg
Artikel-ID: 119536890
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