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Corporate Strategy
Theory and Practice
Buch von Ulrich Pidun
Sprache: Englisch

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Beschreibung
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

¿Corporate Strategy¿ presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:

¿ Corporate ambition and capabilities

¿ Corporate portfolio analysis

¿ Corporate growth and portfolio strategy

¿ Managing and transforming the corporate profile

¿ Corporate parenting strategy and organization

¿ Corporate financial strategy

¿ Corporate strategy process

The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

¿Corporate Strategy¿ presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:

¿ Corporate ambition and capabilities

¿ Corporate portfolio analysis

¿ Corporate growth and portfolio strategy

¿ Managing and transforming the corporate profile

¿ Corporate parenting strategy and organization

¿ Corporate financial strategy

¿ Corporate strategy process

The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
Über den Autor

Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.

Zusammenfassung

Identifies and explains the key elements of corporate strategy

Explores the nature of strategy to maximize corporate advantage

Applies the experience of researchers, teachers, consultants and executives

Inhaltsverzeichnis
Corporate ambition.- Corporate capabilities.- Corporate portfolio analysis.- Corporate growth strategy.- Transforming the corporate portfolio.- Managing the corporate portfolio.- Corporate parenting strategy and organization.
Details
Erscheinungsjahr: 2019
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: x
282 S.
4 s/w Illustr.
66 farbige Illustr.
282 p. 70 illus.
66 illus. in color.
ISBN-13: 9783658254254
ISBN-10: 3658254254
Sprache: Englisch
Herstellernummer: 978-3-658-25425-4
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Autor: Pidun, Ulrich
Auflage: 1st ed. 2019
Hersteller: Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 246 x 173 x 21 mm
Von/Mit: Ulrich Pidun
Erscheinungsdatum: 18.06.2019
Gewicht: 0,729 kg
Artikel-ID: 115323232
Über den Autor

Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.

Zusammenfassung

Identifies and explains the key elements of corporate strategy

Explores the nature of strategy to maximize corporate advantage

Applies the experience of researchers, teachers, consultants and executives

Inhaltsverzeichnis
Corporate ambition.- Corporate capabilities.- Corporate portfolio analysis.- Corporate growth strategy.- Transforming the corporate portfolio.- Managing the corporate portfolio.- Corporate parenting strategy and organization.
Details
Erscheinungsjahr: 2019
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: x
282 S.
4 s/w Illustr.
66 farbige Illustr.
282 p. 70 illus.
66 illus. in color.
ISBN-13: 9783658254254
ISBN-10: 3658254254
Sprache: Englisch
Herstellernummer: 978-3-658-25425-4
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Autor: Pidun, Ulrich
Auflage: 1st ed. 2019
Hersteller: Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 246 x 173 x 21 mm
Von/Mit: Ulrich Pidun
Erscheinungsdatum: 18.06.2019
Gewicht: 0,729 kg
Artikel-ID: 115323232
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