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Content Strategy for the Web
Taschenbuch von Kristina Halvorson (u. a.)
Sprache: Englisch

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Beschreibung

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS


BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?


For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS


BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?


For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Inhaltsverzeichnis

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond


Before We Begin


REALITY


1 NOW: Hit the ground running.


2 PROBLEM: Why does your content (still) suck?


3 SOLUTION: Content strategy to the rescue.


DISCOVERY


4 ALIGNMENT: Down with silos, up with people.


5 AUDIT: Take a close-up look at your current content.


6 ANALYSIS Your content lives in a complicated world.


STRATEGY


7 CORE: Core strategy: the center of it all.


8 CONTENT: Substance and structure: the stuff they come for.


9 PEOPLE Worldflow and governance: the path to victory.


SUCCESS


10 PERSUASION: Making the case for content strategy.


11 ADVOCACY: Get out there and do something.


12 HERO: Save the content, save the world.


Content strategy reading list


Acknowledgments


About the Authors


About Brain Traffic


Index

Details
Erscheinungsjahr: 2012
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780321808301
ISBN-10: 0321808304
UPC: 785342808308
EAN: 0785342808308
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Halvorson, Kristina
Rach, Melissa
Auflage: 2nd edition
Hersteller: Pearson Education
Pearson Education Limited
Verantwortliche Person für die EU: New Riders, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com
Maße: 235 x 179 x 16 mm
Von/Mit: Kristina Halvorson (u. a.)
Erscheinungsdatum: 10.02.2012
Gewicht: 0,335 kg
Artikel-ID: 106788183
Inhaltsverzeichnis

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond


Before We Begin


REALITY


1 NOW: Hit the ground running.


2 PROBLEM: Why does your content (still) suck?


3 SOLUTION: Content strategy to the rescue.


DISCOVERY


4 ALIGNMENT: Down with silos, up with people.


5 AUDIT: Take a close-up look at your current content.


6 ANALYSIS Your content lives in a complicated world.


STRATEGY


7 CORE: Core strategy: the center of it all.


8 CONTENT: Substance and structure: the stuff they come for.


9 PEOPLE Worldflow and governance: the path to victory.


SUCCESS


10 PERSUASION: Making the case for content strategy.


11 ADVOCACY: Get out there and do something.


12 HERO: Save the content, save the world.


Content strategy reading list


Acknowledgments


About the Authors


About Brain Traffic


Index

Details
Erscheinungsjahr: 2012
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780321808301
ISBN-10: 0321808304
UPC: 785342808308
EAN: 0785342808308
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Halvorson, Kristina
Rach, Melissa
Auflage: 2nd edition
Hersteller: Pearson Education
Pearson Education Limited
Verantwortliche Person für die EU: New Riders, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com
Maße: 235 x 179 x 16 mm
Von/Mit: Kristina Halvorson (u. a.)
Erscheinungsdatum: 10.02.2012
Gewicht: 0,335 kg
Artikel-ID: 106788183
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