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For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy.
Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy.
Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
- PART 1: Introduction to Strategic Management and Business Policy
- 1. Basic Concepts of Strategic Management
- 2. Corporate Governance
- 3. Social Responsibility and Ethics in Strategic Management
- PART 2: Scanning the Environment
- 4. Environmental Scanning and Industry Analysis
- 5. Organizational Analysis and Competitive Advantage
- PART 3: Strategy Formulation
- 6. Strategy Formulation: Business Strategy
- 7. Strategy Formulation: Corporate Strategy
- 8. Strategy Formulation: Functional Strategy and Strategic Choice
- PART 4: Strategy Implementation and Control
- 9. Strategy Implementation: Global Strategy
- 10. Strategy Implementation: Organizing and Structure
- 11. Strategy Implementation: Staffing and Directing
- 12. Evaluation and Control
- PART 5: Introduction to Case Analysis
- 13. Suggestions for Case Analysis
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292227290 |
| ISBN-10: | 129222729X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hoffman, Alan
Bamford, Charles Hunger, J. Wheelen, Thomas |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 254 x 203 x 17 mm |
| Von/Mit: | Alan Hoffman (u. a.) |
| Erscheinungsdatum: | 28.11.2017 |
| Gewicht: | 0,727 kg |
- PART 1: Introduction to Strategic Management and Business Policy
- 1. Basic Concepts of Strategic Management
- 2. Corporate Governance
- 3. Social Responsibility and Ethics in Strategic Management
- PART 2: Scanning the Environment
- 4. Environmental Scanning and Industry Analysis
- 5. Organizational Analysis and Competitive Advantage
- PART 3: Strategy Formulation
- 6. Strategy Formulation: Business Strategy
- 7. Strategy Formulation: Corporate Strategy
- 8. Strategy Formulation: Functional Strategy and Strategic Choice
- PART 4: Strategy Implementation and Control
- 9. Strategy Implementation: Global Strategy
- 10. Strategy Implementation: Organizing and Structure
- 11. Strategy Implementation: Staffing and Directing
- 12. Evaluation and Control
- PART 5: Introduction to Case Analysis
- 13. Suggestions for Case Analysis
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292227290 |
| ISBN-10: | 129222729X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hoffman, Alan
Bamford, Charles Hunger, J. Wheelen, Thomas |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 254 x 203 x 17 mm |
| Von/Mit: | Alan Hoffman (u. a.) |
| Erscheinungsdatum: | 28.11.2017 |
| Gewicht: | 0,727 kg |
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