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Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures.
Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures.
Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years--including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel's experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company's second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.
Chapter 1: Introduction
Chapter 2: Marketing Fundamentals
Chapter 3: Branding
Written by Guest Author Tom ByronCase Study: Klei Entertainment
Chapter 4: Developing Your Market Campaign and Calendar
Chapter 5: Marketing Vehicles That Can Work Well for Indies
Case Study: Supergiant Games
Chapter 6: Developing the Marketing Plan
Case Study: The Binary Mill's Mini Motor Racing
Chapter 7: PR
Written by Guest Author Emily MorgantiCase Study: Additional PR Examples
Chapter 8: Marketing Materials
Chapter 9: Audience/Community Development
Case Study: Telltale Games
Chapter 10: Post-Launch
Case Study: Flippfly's Race the Sun
Chapter 11: What if Something Goes Wrong?!
Appendix 1: Glossary
Appendix 2: Marketing Fundamentals Worksheet
Appendix 3: Marketing Plan Outline
Appendix 4: Check Lists
Appendix 5: Press Release Worksheets
| Erscheinungsjahr: | 2015 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Allgemeine Kunst |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138801547 |
| ISBN-10: | 1138801542 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Dreskin, Joel |
| Hersteller: | Taylor & Francis Ltd |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 154 x 228 x 14 mm |
| Von/Mit: | Joel Dreskin |
| Erscheinungsdatum: | 23.12.2015 |
| Gewicht: | 0,296 kg |
Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years--including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel's experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company's second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.
Chapter 1: Introduction
Chapter 2: Marketing Fundamentals
Chapter 3: Branding
Written by Guest Author Tom ByronCase Study: Klei Entertainment
Chapter 4: Developing Your Market Campaign and Calendar
Chapter 5: Marketing Vehicles That Can Work Well for Indies
Case Study: Supergiant Games
Chapter 6: Developing the Marketing Plan
Case Study: The Binary Mill's Mini Motor Racing
Chapter 7: PR
Written by Guest Author Emily MorgantiCase Study: Additional PR Examples
Chapter 8: Marketing Materials
Chapter 9: Audience/Community Development
Case Study: Telltale Games
Chapter 10: Post-Launch
Case Study: Flippfly's Race the Sun
Chapter 11: What if Something Goes Wrong?!
Appendix 1: Glossary
Appendix 2: Marketing Fundamentals Worksheet
Appendix 3: Marketing Plan Outline
Appendix 4: Check Lists
Appendix 5: Press Release Worksheets
| Erscheinungsjahr: | 2015 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Allgemeine Kunst |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138801547 |
| ISBN-10: | 1138801542 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Dreskin, Joel |
| Hersteller: | Taylor & Francis Ltd |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 154 x 228 x 14 mm |
| Von/Mit: | Joel Dreskin |
| Erscheinungsdatum: | 23.12.2015 |
| Gewicht: | 0,296 kg |
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