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Cambridge IGCSE® and O Level Business Studies Revised Coursebook
Taschenbuch von Mark Fisher (u. a.)
Sprache: Englisch

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Beschreibung
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.
Inhaltsverzeichnis
Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.
Details
Empfohlen (bis): 17
Empfohlen (von): 14
Erscheinungsjahr: 2018
Genre: Importe
Produktart: Schulbücher
Rubrik: Schule & Lernen
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108563987
ISBN-10: 1108563988
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fisher, Mark
Houghton, Medi
Jain, Veenu
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 277 x 220 x 17 mm
Von/Mit: Mark Fisher (u. a.)
Erscheinungsdatum: 03.05.2018
Gewicht: 0,939 kg
Artikel-ID: 113776258
Inhaltsverzeichnis
Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.
Details
Empfohlen (bis): 17
Empfohlen (von): 14
Erscheinungsjahr: 2018
Genre: Importe
Produktart: Schulbücher
Rubrik: Schule & Lernen
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108563987
ISBN-10: 1108563988
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fisher, Mark
Houghton, Medi
Jain, Veenu
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 277 x 220 x 17 mm
Von/Mit: Mark Fisher (u. a.)
Erscheinungsdatum: 03.05.2018
Gewicht: 0,939 kg
Artikel-ID: 113776258
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