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Englisch
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Beschreibung
This print and digital coursebook is organised around the concepts and topics of the new Business Management syllabus. The case-studies and topics are set in accessible international contexts. The coursebook follows the IB Diploma ATL principles, developing higher-order thinking skills and conceptual understanding. The coursebook is focussed on a successful learner journey with clear learning objectives, integrated TOK links, reflection opportunities, self-evaluation checklists, projects, and exam-style questions and support. There are also scaffolded activities to help students develop into confident, independent learners with support, stretch and challenge activities. The resource is written in a clear, accessible style.
This print and digital coursebook is organised around the concepts and topics of the new Business Management syllabus. The case-studies and topics are set in accessible international contexts. The coursebook follows the IB Diploma ATL principles, developing higher-order thinking skills and conceptual understanding. The coursebook is focussed on a successful learner journey with clear learning objectives, integrated TOK links, reflection opportunities, self-evaluation checklists, projects, and exam-style questions and support. There are also scaffolded activities to help students develop into confident, independent learners with support, stretch and challenge activities. The resource is written in a clear, accessible style.
Inhaltsverzeichnis
Contents; How to use this series; How to use this book; Introduction; Unit 1. Introduction to business management; 1. What is a business?; 2. Types of business entities; 3. Business objectives; 4. Stakeholders; 5. Growth and evolution; 6. Multinational companies (MNCs); Unit 2. Human Resource Management; 7. Introduction to human resource management; 8. Organisational structure; 9. Leadership and management (some HL only); 10. Motivation and demotivation (some HL only); 11. Organisational (corporate) culture (HL only); 12. Communication; 13. Industrial/employee relations (HL only); Unit 3. Finance and accounts; 14. Introduction to finance; 15. Costs and revenues; 16. Final accounts (some HL only); 17. Profitability and liquidity ratio analysis; 18. Debt/equity ratio analysis (HL only); 19. Cash flow; 20. Investment appraisal (some HL only); 21. Budgets (HL only); Unit 4. Marketing; 22. Introduction to marketing (some HL only); 23. Marketing planning; 24 Sales forecasting (HL only); 25. Market research; 26. The seven Ps of the marketing mix (some HL only); 27. International marketing (HL only); Unit 5. Operations management; 28. Introduction to operations management; 29. Operations methods; 30. Lean production and quality management (HL only); 31. Location; 32. Break-even analysis; 33. Production planning (HL only); 34. Crisis management and contingency planning (HL only); 35. Research and development (HL only); 36. Management information systems (HL only); Unit 6. Examination skills; 37. Examination skills; Glossary; Key formulas appendix; Acknowledgements; Index.
Details
| Empfohlen (von): | 17 |
|---|---|
| Erscheinungsjahr: | 2022 |
| Genre: | Importe |
| Produktart: | Schulbücher |
| Rubrik: | Schule & Lernen |
| Schulfach: | Wirtschaftslehre nicht kaufmännisch |
| Medium: | Taschenbuch |
| Reihe: | Ib Diploma |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781009053570 |
| ISBN-10: | 1009053574 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | 1 Paperback, 1 eBooks |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Stimpson, Peter
Malli-Charchalaki, Adamantia Smith, Alexander |
| Redaktion: | Bjs |
| Auflage: | 3rd ed. |
| Hersteller: | Cambridge University Pr. |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 277 x 226 x 27 mm |
| Von/Mit: | Peter Stimpson (u. a.) |
| Erscheinungsdatum: | 03.11.2022 |
| Gewicht: | 1,606 kg |
Inhaltsverzeichnis
Contents; How to use this series; How to use this book; Introduction; Unit 1. Introduction to business management; 1. What is a business?; 2. Types of business entities; 3. Business objectives; 4. Stakeholders; 5. Growth and evolution; 6. Multinational companies (MNCs); Unit 2. Human Resource Management; 7. Introduction to human resource management; 8. Organisational structure; 9. Leadership and management (some HL only); 10. Motivation and demotivation (some HL only); 11. Organisational (corporate) culture (HL only); 12. Communication; 13. Industrial/employee relations (HL only); Unit 3. Finance and accounts; 14. Introduction to finance; 15. Costs and revenues; 16. Final accounts (some HL only); 17. Profitability and liquidity ratio analysis; 18. Debt/equity ratio analysis (HL only); 19. Cash flow; 20. Investment appraisal (some HL only); 21. Budgets (HL only); Unit 4. Marketing; 22. Introduction to marketing (some HL only); 23. Marketing planning; 24 Sales forecasting (HL only); 25. Market research; 26. The seven Ps of the marketing mix (some HL only); 27. International marketing (HL only); Unit 5. Operations management; 28. Introduction to operations management; 29. Operations methods; 30. Lean production and quality management (HL only); 31. Location; 32. Break-even analysis; 33. Production planning (HL only); 34. Crisis management and contingency planning (HL only); 35. Research and development (HL only); 36. Management information systems (HL only); Unit 6. Examination skills; 37. Examination skills; Glossary; Key formulas appendix; Acknowledgements; Index.
Details
| Empfohlen (von): | 17 |
|---|---|
| Erscheinungsjahr: | 2022 |
| Genre: | Importe |
| Produktart: | Schulbücher |
| Rubrik: | Schule & Lernen |
| Schulfach: | Wirtschaftslehre nicht kaufmännisch |
| Medium: | Taschenbuch |
| Reihe: | Ib Diploma |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781009053570 |
| ISBN-10: | 1009053574 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | 1 Paperback, 1 eBooks |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Stimpson, Peter
Malli-Charchalaki, Adamantia Smith, Alexander |
| Redaktion: | Bjs |
| Auflage: | 3rd ed. |
| Hersteller: | Cambridge University Pr. |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 277 x 226 x 27 mm |
| Von/Mit: | Peter Stimpson (u. a.) |
| Erscheinungsdatum: | 03.11.2022 |
| Gewicht: | 1,606 kg |
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