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Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.
Part I: Big Plans and Micro-Moments
- Chapter 1: Culture, Change, and the Brain
- Chapter 2: Unlocking the Secrets of the Brain
- Chapter 3: Change Is All About You
- Chapter 4: And…It Has Nothing to Do with You
Part II: Roadblocks and Tools
- Chapter 5: Calming the Elephant
- Chapter 6: I’m Not Biased
- Chapter 7: Three Weeks? We’ll Do It in Two!
- Chapter 8: Questions? Concerns? Good. Let’s Get Started.
- Chapter 9: Status Quos and Shortcuts
- Chapter 10: We Tried That, It Doesn’t Work
- Chapter 11: I Want to Do My Own Research
- Chapter 12: He Always Meets His Goals, Just Do What He Does
- Chapter 13: Us vs. Them
- Chapter 14: He’s Out to Get Me, I Know It.
- Chapter 15: That’s Not Fair!
- Chapter 16: Late Again? She’s So Disrespectful
Part III: Leading Through Change
- Chapter 17: Where Are We Going?
- Chapter 18: It’s Not about the Cookie
- Chapter 19: Where’s the Fun?
- Chapter 20: Application and Final Thoughts
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Theoretische Psychologie |
Genre: | Importe, Psychologie |
Rubrik: | Geisteswissenschaften |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781684810154 |
ISBN-10: | 1684810159 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Palmer, Melina |
Hersteller: | Mango Media |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 226 x 150 x 22 mm |
Von/Mit: | Melina Palmer |
Erscheinungsdatum: | 11.10.2022 |
Gewicht: | 0,342 kg |
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.
Part I: Big Plans and Micro-Moments
- Chapter 1: Culture, Change, and the Brain
- Chapter 2: Unlocking the Secrets of the Brain
- Chapter 3: Change Is All About You
- Chapter 4: And…It Has Nothing to Do with You
Part II: Roadblocks and Tools
- Chapter 5: Calming the Elephant
- Chapter 6: I’m Not Biased
- Chapter 7: Three Weeks? We’ll Do It in Two!
- Chapter 8: Questions? Concerns? Good. Let’s Get Started.
- Chapter 9: Status Quos and Shortcuts
- Chapter 10: We Tried That, It Doesn’t Work
- Chapter 11: I Want to Do My Own Research
- Chapter 12: He Always Meets His Goals, Just Do What He Does
- Chapter 13: Us vs. Them
- Chapter 14: He’s Out to Get Me, I Know It.
- Chapter 15: That’s Not Fair!
- Chapter 16: Late Again? She’s So Disrespectful
Part III: Leading Through Change
- Chapter 17: Where Are We Going?
- Chapter 18: It’s Not about the Cookie
- Chapter 19: Where’s the Fun?
- Chapter 20: Application and Final Thoughts
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Theoretische Psychologie |
Genre: | Importe, Psychologie |
Rubrik: | Geisteswissenschaften |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781684810154 |
ISBN-10: | 1684810159 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Palmer, Melina |
Hersteller: | Mango Media |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 226 x 150 x 22 mm |
Von/Mit: | Melina Palmer |
Erscheinungsdatum: | 11.10.2022 |
Gewicht: | 0,342 kg |