NOELA BALLERIONoela is Senior Knowledge Manager at EFESO, with 15 years experience in knowledge management and linguistics management.
She obtained an honours degree in Law and a Master in Juridical Anthropology & Ethnology at Milan University. She practiced for 2 years as a lawyer and legal translator, cultivating her passion for social sciences by attending a drama school in Milan and seminars in drama therapy. She joined EFESO in 2001 as Translation Manager, Knowledge & Communication Manager and then Knowledge Manager. Today she is coordinating the knowledge development process in the Change Management domain, and teaching communication skills. She writes and draws children stories, translate books, makes readings.CARLO FRANCESCO BARONCELLI After a doctorate in Management Engineering, Carlo attended a specialisation course at MIT in USA and atJIPM in Japan. Carlo was one of the promoter partners of Efeso and has more than 25 yrs experience in Operations Strategy and World Class Operation Management, leading programs for multinational companies, from Product Development to Supply Chain domain. His experience encompasses many industrial sectors, from Automotive to Pharma, Packaging, Mechanical, Paper, Steel, and Public Administration. The most relevant experiences fall into the field of Manufacturing. He has been responsible for Manufacturing and Logistics' Area at the School of Management of the Università di Genova, he has teached at ISTUD and MIP (Master of the Politecnico di Milano) and for 'Università' di Bergamo. He was Vice-President of the Italian Chapter of the Society of Logistic Engineers. Since 2007 he is a member of the Directoire and responsible for the Knowledge Development of Solving Efeso Group in Paris.

Preface.- Foreword.- Introduction.- Part 1. Cases and Best practices.- 1.1 The Bel Boost case.- 1.2 The Bemis WCM case.- 1.3 The L'Oréal WCM case.- 1.4 The Saint-Gobain WCM case.- 1.5 The Tetra Pak WCM case.- Part 2. The WCOM(TM) Model.- 2.1Intro to WCOM(TM), why & what: the loss concept.- 2.2Strategy Deployment.- 2.3 The three phases of WCOM(TM).- 2.4 The WCOM(TM) Organisation.- 2.5 WCOM(TM) in Research and Development.- 2.6 WCOM(TM) in Supply Chain.- 2.7 WCOM(TM) in Procurement.- 2.8 WCOM(TM) in Business Process .- 2.9 Implementation.- 2.10 History of TPM and JIPM: The TPM Awards from the Japan Institute of Plant.- Part 3. The Human side.- 3.1The human dynamics in WCOM(TM).- 3.2Change management and leadership.- 3.3Performance Behavior.- 3.4The Shingo Model.- 3.5TWI.- 4. Conclusion.- 4.1Key Patterns of a Common Approach.- Annex: the Value Chain Pillars in brief.- About the authors.- Acknowledgements.