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Beschreibung
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Über den Autor
Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
Inhaltsverzeichnis
Foreword
Introduction
Chapter 1: Why Research?
Chapter 2: Design Literacy
Chapter 3: Analysis and Proposition
Chapter 4: Visual Comparisons
Chapter 5: Theory in Practice
Chapter 6: Audience and Message
Chapter 7: Process and Materials
Chapter 8: Synthesis
Chapter 9: Key Concepts
Appendices
Further Reading
Contributing Designers
Index
Acknowledgments
Introduction
Chapter 1: Why Research?
Chapter 2: Design Literacy
Chapter 3: Analysis and Proposition
Chapter 4: Visual Comparisons
Chapter 5: Theory in Practice
Chapter 6: Audience and Message
Chapter 7: Process and Materials
Chapter 8: Synthesis
Chapter 9: Key Concepts
Appendices
Further Reading
Contributing Designers
Index
Acknowledgments
Details
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350160569 |
| ISBN-10: | 1350160563 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bestley, Russell
McNeil, Paul |
| Auflage: | 4. Auflage |
| Hersteller: |
Bloomsbury Academic
Bloomsbury Visual Arts |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Abbildungen: | 200 colour illus |
| Maße: | 270 x 214 x 15 mm |
| Von/Mit: | Russell Bestley (u. a.) |
| Erscheinungsdatum: | 08.09.2022 |
| Gewicht: | 0,868 kg |
Über den Autor
Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
Inhaltsverzeichnis
Foreword
Introduction
Chapter 1: Why Research?
Chapter 2: Design Literacy
Chapter 3: Analysis and Proposition
Chapter 4: Visual Comparisons
Chapter 5: Theory in Practice
Chapter 6: Audience and Message
Chapter 7: Process and Materials
Chapter 8: Synthesis
Chapter 9: Key Concepts
Appendices
Further Reading
Contributing Designers
Index
Acknowledgments
Introduction
Chapter 1: Why Research?
Chapter 2: Design Literacy
Chapter 3: Analysis and Proposition
Chapter 4: Visual Comparisons
Chapter 5: Theory in Practice
Chapter 6: Audience and Message
Chapter 7: Process and Materials
Chapter 8: Synthesis
Chapter 9: Key Concepts
Appendices
Further Reading
Contributing Designers
Index
Acknowledgments
Details
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350160569 |
| ISBN-10: | 1350160563 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bestley, Russell
McNeil, Paul |
| Auflage: | 4. Auflage |
| Hersteller: |
Bloomsbury Academic
Bloomsbury Visual Arts |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Abbildungen: | 200 colour illus |
| Maße: | 270 x 214 x 15 mm |
| Von/Mit: | Russell Bestley (u. a.) |
| Erscheinungsdatum: | 08.09.2022 |
| Gewicht: | 0,868 kg |
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