84,90 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
¿
Video Game Marketing: A student textbook¿is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
¿
¿ the essentials of marketing strategy;
¿ video games as products or services;
¿ marketing research for game development;
¿ branding video games;
¿ marketing through game: gamification, advergames.
¿
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
¿
Video Game Marketing: A student textbook¿is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
¿
¿ the essentials of marketing strategy;
¿ video games as products or services;
¿ marketing research for game development;
¿ branding video games;
¿ marketing through game: gamification, advergames.
¿
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Peter Zackariasson is an Associate Professor in Marketing at the University of Gothenburg, Sweden. Since early 2000 he has studied the video game industry, its production and consumption, which has resulted in numerous articles, books and conference papers.
Mikolaj Dymek is an Associate Professor at Mid Sweden University, Sweden, where he researches marketing communications. He is also a consumer PR analyst and is co-editor of a new volume of work on the business of gamification, also due in 2016 from Routledge.
Introduction Part I: Tools 1. The Market for Video Games 2. Marketing Strategy and the Marketing Mix 3. Video Game as Products or Services 4. Brands and Video Games 5. Marketing Communication and Video Games 6. Marketing Research for Game Development Part II: Challenge 7. Postmodern Marketing 8. Marketing as Practice 9. The Future of Game Development Part III: Explore 10. Advergames and in-game advertising 11. Gamification 12. Alternate Reality Games
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781138812277 |
| ISBN-10: | 1138812277 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Zackariasson, Peter
Dymek, Mikolaj |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 234 x 156 x 9 mm |
| Von/Mit: | Peter Zackariasson (u. a.) |
| Erscheinungsdatum: | 30.09.2016 |
| Gewicht: | 0,26 kg |
Peter Zackariasson is an Associate Professor in Marketing at the University of Gothenburg, Sweden. Since early 2000 he has studied the video game industry, its production and consumption, which has resulted in numerous articles, books and conference papers.
Mikolaj Dymek is an Associate Professor at Mid Sweden University, Sweden, where he researches marketing communications. He is also a consumer PR analyst and is co-editor of a new volume of work on the business of gamification, also due in 2016 from Routledge.
Introduction Part I: Tools 1. The Market for Video Games 2. Marketing Strategy and the Marketing Mix 3. Video Game as Products or Services 4. Brands and Video Games 5. Marketing Communication and Video Games 6. Marketing Research for Game Development Part II: Challenge 7. Postmodern Marketing 8. Marketing as Practice 9. The Future of Game Development Part III: Explore 10. Advergames and in-game advertising 11. Gamification 12. Alternate Reality Games
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781138812277 |
| ISBN-10: | 1138812277 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Zackariasson, Peter
Dymek, Mikolaj |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 234 x 156 x 9 mm |
| Von/Mit: | Peter Zackariasson (u. a.) |
| Erscheinungsdatum: | 30.09.2016 |
| Gewicht: | 0,26 kg |
Ähnliche Produkte
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
Aktuell nicht verfügbar
Lieferzeit 1-2 Wochen