Stephanie Marsh

Chapter - 01: Introduction: Why is user research so important? Section - ONE: The fundamentals: What good research looks like Chapter - 02: Planning your user research Chapter - 03: Best practice in user research: Who, what, why and how Chapter - 04: Getting the legal and ethical stuff right Chapter - 05: Setting up for success Chapter - 06: Managing user research logistics: agencies, facilities and contracts Section - TWO: Selecting and using user research methods Chapter - 07: Usability testing: observing people doing things Chapter - 08: Content testing: what do people think your content means? Chapter - 09: Card sorting: understanding how people group and relate things Chapter - 10: Surveys: how to gauge a widespread user response Chapter - 11: User interviews: understanding people's experience through talking to them Chapter - 12: Diary studies: how to capture user research data over time Chapter - 13: Information architecture validation through tree testing: does the structure of your information work for your users? Chapter - 14: Ethnography: Observing how people behave in the real world Chapter - 15: Contextual inquiry: Interviewing people in their own environment Chapter - 16: A/B Testing: A technique to compare different options Chapter - 17: Getting the best out of stakeholder workshops Chapter - 18: Guerrilla research: Running fast-paced research in the real world Chapter - 19: How to combine user research methodologies Section - THREE: Analyzing user research data Chapter - 20: Content analysis: understanding your qualitative data Chapter - 21: Identifying themes through affinity diagramming Chapter - 22: Thematic analysis: Going beyond initial analysis Chapter - 23: Agile analysis Chapter - 24: Analysing usability data and cataloguing issues and needs Chapter - 25: Analysing data to create personas to communicate user characteristics and behaviour Chapter - 26: Analysing data to create mental models: visualizing how users think and identify opportunities Chapter - 27: Turning findings into insights Chapter - 28: Making recommendations: How to make your research findings actionable Chapter - 29: Creating executive summaries and detailed reports to present results Chapter - 30: Using video playback to present your research results Chapter - 31: Using journey and experience maps to visualize user research data Chapter - 32: Using scenarios and storyboards to represent the user journey Chapter - 33: Using infographics to translate numerical and statistical data Chapter - 34: How to recommend changes to visual, interaction and information design Chapter - 35: Conclusion Section - FOUR: UX storytelling: Communicating your findings