Kathy Baxter: Understanding Your Users

Cover: 9780128002322 | Understanding Your Users: A Practical Guide to User Research Methods

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Sprache: Englisch

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Beschreibung

This new and completely updated edition is an easy to implement, hands-on resource for usability in the real world. You'll learn about the user requirements gathering stage of product development and find a variety of techniques. For each technique, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. . . Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture, task flows). The techniques can be used together to form a complete picture of the users' requirements or they can be used separately to address specific product questions. These techniques have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks. You'll find case studies from industry-leading companies to demonstrate each method in action. . . After reading this book, you'll be able to conduct any usability activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, and moderating activities) and be able to apply them to your own products.

Über den Autor

Kathy Baxter is a Principal User Researcher at Salesforce. Her research focus has spanned web search, privacy, advertising, enterprise applications, mobile, and more. Previously, Kathy managed the UX Infrastructure team, which supports research globally across Google including research ethics, participant recruitment, research labs, and the development of research tools. Prior to Google, she worked as a Senior Researcher at eBay and Oracle. She received her Bachelors of Science in Applied Psychology and Masters of Science in Engineering Psychology from the Georgia Institute of Technology.

Inhaltsverzeichnis

Part 1: What You Need to Know Before Choosing An Activity 1. Introduction to User Experience 2. Before You Choose an Activity: Learning About Your Product and Users 3. Ethical and Legal Considerations 4. Setting Up Research Facilities 5. Choosing a User Experience Research Activity

Part 2: Get Up and Running 6. Preparing For Your User Research Activity 7. During Your User Research Activity

Part 3: The Methods 8. Diary Studies 9. Interviews 10. Surveys 11. Card Sorting 12. Focus Groups 13. Field Studies 14. Evaluating Methods

Part 4: Wrapping Up 15. Concluding Final

Part 5: Appendices Appendix A. Requirements for Creating a Participant Recruitment Database Appendix B. Report Template Appendix C. Glossary Appendix D. References

Details

Erscheinungsjahr:	2015
Genre:	Importe , Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780128002322
ISBN-10:	0128002328
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Baxter, Kathy Courage, Catherine Caine, Kelly
Auflage:	2nd edition
Hersteller:	Elsevier Science
Verantwortliche Person für die EU:	Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	237 x 192 x 34 mm
Von/Mit:	Kathy Baxter (u. a.)
Erscheinungsdatum:	14.07.2015
Gewicht:	1,182 kg

Artikel-ID: 121015049