I'm Kevin. You probably found this page through a friend, or saw something on [...] if that's the case, you've probably seen me endlessly riffing about the idea of selling in a way that doesn't involve blunt force trauma, no begging and no chasing. It's my jam. Most of the formal sales trainings I had when I first got into sales 30 years ago taught me all the wrong ways to [...] 2012, I felt broken and burned out, and I wondered if I could escape the world of sales or find a way to do it in a way that I could look at myself in the [...] an 8-year span, I experimented with a series of 26 opposites; some of them were flops, but left standing were 14 opposites that stuck like gorilla glue and became part of a protocol I called (un)selling. I think about these ideas all the time, and over a 753-day period, I wrote them all down in a book called (un)selling.I wrote it to help you sell in a way that won't scar your soul. I've been an entrepreneur for 23 years, and I still sell every single day. I help small business owners who stare in the mirror every morning and see a non-salesperson in charge of [...] 2012, I was that same business owner carrying that same millstone around my neck. I'm writing the book I wish I had back then. In my "spare time," I do a lot of writing, researching, and thinking about new ways to sell that aren't commonly taught. I know that's weird, but everyone has a hobby, right?Selling can be hard. But it doesn't need to be hard on [...] you're up to checking out the book, that'd be pretty cool. And I'd love to hear what you think of [...] email is [...] and yes, I still check my own email, so it will be me, not a weird A.I. [...] got [...]