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Learn to:
- Sign up for an account and start making connections
- Make your Tweets unique
- Stay under 140 characters with the latest shortcuts
- Promote your business or cause with Twitter
The easy way to get up and running on Twitter
Want to discover why the social networking world's a-Twitter? This handy guide-from one of the first marketers to discover the power of Twitter-covers the nuts and bolts, explaining step-by-step how you can use this popular tool to stay in touch with friends, market your products or services, incorporate it into other social media, and much more.
- Don't leave the tweeting to the birds - take a tour of the Twitter interface, access it on your computer, smartphone, or tablet, and find out just how fast and fun it is to share your thoughts 140 characters at a time
- No more empty nest - find out how to find and follow friends, search for celebrities, brands, and businesses you want to follow, and start communicating to a wider audience
- Spread your wings - discover how to tweet like tweeps do, talk Twitter like a pro, and flaunt your features with photos and videos
- Sing your own song - find your unique Twitter voice and use it to your advantage to gain an impressive following and promote or expand your business
Open the book and find:
- How to sign up, pick a name, and invite contacts
- Tips for connecting with friends and public figures
- Strategies for improving customer relationships on Twitter
- Tools for connecting with Twitter on a computer or mobile device
- Ideas for developing your unique Twitter voice
- How to talk like Twitter pros and improve your "Twitteracy"
- Tools that relieve Twitter overload
- The lowdown on Twitter and the evolving media landscape
- Ten Tweets you can send today
Learn to:
- Sign up for an account and start making connections
- Make your Tweets unique
- Stay under 140 characters with the latest shortcuts
- Promote your business or cause with Twitter
The easy way to get up and running on Twitter
Want to discover why the social networking world's a-Twitter? This handy guide-from one of the first marketers to discover the power of Twitter-covers the nuts and bolts, explaining step-by-step how you can use this popular tool to stay in touch with friends, market your products or services, incorporate it into other social media, and much more.
- Don't leave the tweeting to the birds - take a tour of the Twitter interface, access it on your computer, smartphone, or tablet, and find out just how fast and fun it is to share your thoughts 140 characters at a time
- No more empty nest - find out how to find and follow friends, search for celebrities, brands, and businesses you want to follow, and start communicating to a wider audience
- Spread your wings - discover how to tweet like tweeps do, talk Twitter like a pro, and flaunt your features with photos and videos
- Sing your own song - find your unique Twitter voice and use it to your advantage to gain an impressive following and promote or expand your business
Open the book and find:
- How to sign up, pick a name, and invite contacts
- Tips for connecting with friends and public figures
- Strategies for improving customer relationships on Twitter
- Tools for connecting with Twitter on a computer or mobile device
- Ideas for developing your unique Twitter voice
- How to talk like Twitter pros and improve your "Twitteracy"
- Tools that relieve Twitter overload
- The lowdown on Twitter and the evolving media landscape
- Ten Tweets you can send today
Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store [...] and sold it to HubSpot. She's now Inbound Marketing Evangelist for Hubspot. Anum Hussain speaks to thousands on how to effectively use social media - in classrooms, at conferences and even alongside Twitter's Small Business Team. Brittany Leaning writes about social media strategy for HubSpot's 1.6 million readers and has managed accounts for several well-known brands.
Foreword xiii
Introduction 1
Part I: Twitter? Like Birds Do? 7
Chapter 1: Getting Started with Twitter 9
Chapter 2: Welcome to the World of Twitter 19
Chapter 3: A Tour of the Twitter Interface 39
Chapter 4: Using Twitter Wherever You Think Best 57
Part II: Finding Your Flock 67
Chapter 5: So How Do I Start Twittering? 69
Chapter 6: Who's Using Twitter 89
Part III: Twittering in High Gear 105
Chapter 7: How to Tweet Like Tweeps Do 107
Chapter 8: Improving Your Twitteracy 119
Chapter 9: Flaunt Your Feathers with Photos and Videos 137
Part IV: What's the Point? Using Twitter to Your Advantage 149
Chapter 10: Finding Your Tweet Voice 151
Chapter 11: Twitter for Business 169
Chapter 12: Twitter and the Evolving Media Landscape 191
Chapter 13: The Social Side of Twitter 209
Chapter 14: Changing the World, One Tweet at a Time 227
Part V: The Part of Tens 243
Chapter 15: Ten Tweets to Send Today 245
Chapter 16: Ten Cool Ways to Use Twitter 253
Chapter 17: Ten Twitter Tools and Services 261
Chapter 18: Ten Resources for Twitter Glory 267
Glossary 273
Index 281
Erscheinungsjahr: | 2014 |
---|---|
Fachbereich: | Datenkommunikation, Netze & Mailboxen |
Genre: | Importe, Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781118954836 |
ISBN-10: | 1118954831 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Fitton, Laura
Hussain, Anum Leaning, Brittany |
Auflage: | 3rd Revised edition |
Hersteller: |
Wiley
John Wiley & Sons |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 233 x 187 x 20 mm |
Von/Mit: | Laura Fitton (u. a.) |
Erscheinungsdatum: | 31.12.2014 |
Gewicht: | 0,425 kg |
Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store [...] and sold it to HubSpot. She's now Inbound Marketing Evangelist for Hubspot. Anum Hussain speaks to thousands on how to effectively use social media - in classrooms, at conferences and even alongside Twitter's Small Business Team. Brittany Leaning writes about social media strategy for HubSpot's 1.6 million readers and has managed accounts for several well-known brands.
Foreword xiii
Introduction 1
Part I: Twitter? Like Birds Do? 7
Chapter 1: Getting Started with Twitter 9
Chapter 2: Welcome to the World of Twitter 19
Chapter 3: A Tour of the Twitter Interface 39
Chapter 4: Using Twitter Wherever You Think Best 57
Part II: Finding Your Flock 67
Chapter 5: So How Do I Start Twittering? 69
Chapter 6: Who's Using Twitter 89
Part III: Twittering in High Gear 105
Chapter 7: How to Tweet Like Tweeps Do 107
Chapter 8: Improving Your Twitteracy 119
Chapter 9: Flaunt Your Feathers with Photos and Videos 137
Part IV: What's the Point? Using Twitter to Your Advantage 149
Chapter 10: Finding Your Tweet Voice 151
Chapter 11: Twitter for Business 169
Chapter 12: Twitter and the Evolving Media Landscape 191
Chapter 13: The Social Side of Twitter 209
Chapter 14: Changing the World, One Tweet at a Time 227
Part V: The Part of Tens 243
Chapter 15: Ten Tweets to Send Today 245
Chapter 16: Ten Cool Ways to Use Twitter 253
Chapter 17: Ten Twitter Tools and Services 261
Chapter 18: Ten Resources for Twitter Glory 267
Glossary 273
Index 281
Erscheinungsjahr: | 2014 |
---|---|
Fachbereich: | Datenkommunikation, Netze & Mailboxen |
Genre: | Importe, Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781118954836 |
ISBN-10: | 1118954831 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Fitton, Laura
Hussain, Anum Leaning, Brittany |
Auflage: | 3rd Revised edition |
Hersteller: |
Wiley
John Wiley & Sons |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 233 x 187 x 20 mm |
Von/Mit: | Laura Fitton (u. a.) |
Erscheinungsdatum: | 31.12.2014 |
Gewicht: | 0,425 kg |