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Cover: 9781108724265 | Trustworthy Online Controlled Experiments | Ron Kohavi (u. a.) | Buch
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Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
Taschenbuch von Ron Kohavi (u. a.)
Sprache: Englisch

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Beschreibung
This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
Über den Autor
Ron Kohavi is a Technical Fellow and corporate VP of Microsoft's Analysis and Experimentation, and was previously director of data mining and personalization at Amazon. He received his Ph.D. in Computer Science from Stanford University. His papers have over 40,000 citations and three of them are in the top 1,000 most-cited papers in Computer Science.
Inhaltsverzeichnis
Preface - how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.
Details
Erscheinungsjahr: 2020
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108724265
ISBN-10: 1108724264
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kohavi, Ron
Tang, Diane
Xu, Ya
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 228 x 155 x 17 mm
Von/Mit: Ron Kohavi (u. a.)
Erscheinungsdatum: 02.04.2020
Gewicht: 0,404 kg
Artikel-ID: 121100173
Über den Autor
Ron Kohavi is a Technical Fellow and corporate VP of Microsoft's Analysis and Experimentation, and was previously director of data mining and personalization at Amazon. He received his Ph.D. in Computer Science from Stanford University. His papers have over 40,000 citations and three of them are in the top 1,000 most-cited papers in Computer Science.
Inhaltsverzeichnis
Preface - how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.
Details
Erscheinungsjahr: 2020
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108724265
ISBN-10: 1108724264
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kohavi, Ron
Tang, Diane
Xu, Ya
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 228 x 155 x 17 mm
Von/Mit: Ron Kohavi (u. a.)
Erscheinungsdatum: 02.04.2020
Gewicht: 0,404 kg
Artikel-ID: 121100173
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