Cass R. Sunstein is the Robert Walmsley University Professor at Harvard, USA. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School.

Lucia A. Reisch is a behavioral economist and Professor at Copenhagen Business School, Denmark. She also holds a permanent Guest Professorship at the Zeppelin University of Friedrichshafen, Germany, and an appointment as honorary Leibniz Chair, awarded by the German Leibniz Association and the Leibniz Institute of Prevention Research and Epidemiology.

Preface. 1. Why Public Opinion Matters. 2. The United States, 1: Evidence. 3. The United States, 2: Principles. [...]ope. 5. A Global Consensus? Not Quite. 6. Trusting Nudges. 7. Educative Nudges and Noneducative Nudges. 8. Misconceptions. 9. A Bill of Rights for Nudging. Acknowledgments