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Think Like a UX Researcher
How to Observe Users, Influence Design, and Shape Business Strategy
Taschenbuch von David Travis (u. a.)
Sprache: Englisch

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Beschreibung
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and now understanding your own epistemological bias will help you become a more persuasive UX researcher.

Key Features

Provides a dive-in-anywhere book that offers practical advice and topical examples.

Includes thought triggers, exercises and scenarios to test your knowledge of UX research.

Features workshop ideas to build a development team's UX maturity.

Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and now understanding your own epistemological bias will help you become a more persuasive UX researcher.

Key Features

Provides a dive-in-anywhere book that offers practical advice and topical examples.

Includes thought triggers, exercises and scenarios to test your knowledge of UX research.

Features workshop ideas to build a development team's UX maturity.

Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Über den Autor

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.

Philip Hodgson has been a user experience researcher for over 25 years. His UX work has influenced design for the US, European, and Asian markets for products ranging from banking software to medical devices, store displays to product packaging, and police radios to baby diapers. He has a PhD in Experimental Psychology

Inhaltsverzeichnis

Preface to the Second Edition. Acknowledgments. Introduction. 1 Setting the Stage. 2 Planning User Experience Research. 3 Conducting User Experience Research. 4 Analyzing User Experience Research. 5 Persuading People to Take Action on the Results of User Experience Research. 6 Building a Career in User Experience. Index.

Details
Erscheinungsjahr: 2023
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032478487
ISBN-10: 1032478489
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Travis, David
Hodgson, Philip
Auflage: 2. Auflage
Hersteller: CRC Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 19 mm
Von/Mit: David Travis (u. a.)
Erscheinungsdatum: 26.07.2023
Gewicht: 0,513 kg
Artikel-ID: 126754049
Über den Autor

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.

Philip Hodgson has been a user experience researcher for over 25 years. His UX work has influenced design for the US, European, and Asian markets for products ranging from banking software to medical devices, store displays to product packaging, and police radios to baby diapers. He has a PhD in Experimental Psychology

Inhaltsverzeichnis

Preface to the Second Edition. Acknowledgments. Introduction. 1 Setting the Stage. 2 Planning User Experience Research. 3 Conducting User Experience Research. 4 Analyzing User Experience Research. 5 Persuading People to Take Action on the Results of User Experience Research. 6 Building a Career in User Experience. Index.

Details
Erscheinungsjahr: 2023
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032478487
ISBN-10: 1032478489
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Travis, David
Hodgson, Philip
Auflage: 2. Auflage
Hersteller: CRC Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 19 mm
Von/Mit: David Travis (u. a.)
Erscheinungsdatum: 26.07.2023
Gewicht: 0,513 kg
Artikel-ID: 126754049
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