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The Strategy Planning Process
Strategic Analyses, Objectives, Options and Projects
Buch von Rudolf Grünig (u. a.)
Sprache: Englisch

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Beschreibung
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies¿ survival and long-term success.

The strategy-planning process proposed in this book is based on the authors¿ many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach.

For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified.

The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies¿ survival and long-term success.

The strategy-planning process proposed in this book is based on the authors¿ many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach.

For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified.

The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.
Über den Autor

Rudolf Grünig
is Professor of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. He is lecturer for strategy in executive programs and Adjunct professor at the Swiss Finance Institute. From 2006 to 2009 he was commander of an infantry brigade of the Swiss Army.

Richard Kühn
is

Professor emeritus. He is former director of the Institute of Marketing and Management at the University of Bern. From 1970 to 2019 he was board member of important Swiss companies and consultant in the field of marketing and strategic management. He is founder and director of different executive education programs in the field of marketing and strategic management as well as long-standing member of the Competition Commission of Switzerland.

Dirk Morschett
is Professor of International Management at the University of Fribourg and director of the Centre for European Studies. He is lecturer in executive education programs and strategy trainings and consultant of large and medium-sized Swiss companies, particularly in retailing and consumer goods industry.

Zusammenfassung

Presents an integrated view, with essential methods and tools for the strategy planning process

Helps analyze the scenarios, define strategic objectives, develop and assess options, and define implementation

Describes methods and tools in a concise and concentrated way and illustrates their application through examples

Inhaltsverzeichnis
Introduction.- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials.- Development of Strategic Planning and Its Integration into Strategic Management.- Strategic Documents.- Strategy Planning Process.- Initializing Strategic Planning: Developing or Revising the Mission Statement.- Defining the Current Strategic Businesses.- Preparing the Strategy Planning Project.- Strategic Analysis at the Corporate Level: Global Environment Analysis.- Portfolio Analysis.- Diagnosing the Strategic Challenges at the Corporate Level.- Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company.- Defining the Strategic Objectives for the Company.- Formulating the Corporate Strategy.- Developing Project Plans for the Implementation of the Corporate Strategy.- Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors.- Industry Environment Analysis.- Industry Analysis.- Market Analysis.- Analyzing the Competitive Position and the Business Model.- Diagnosing the Strategic Challenges of the Business.- Developing a Business Strategy: Developing and Assessing Strategic Options for the Business.- Defining the Strategic Objectives for the Business.- Formulating the Business Strategy.- Developing Project Plans for the Implementation of the Business Strategy.- Finalizing Strategic Planning: Developing the Functional Strategies.- Final Assessment of All Strategic Guidelines.- Preparing the Strategic Implementation.- Final Remarks.
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xviii
271 S.
135 s/w Illustr.
271 p. 135 illus.
ISBN-13: 9783030939175
ISBN-10: 3030939170
Sprache: Englisch
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Autor: Grünig, Rudolf
Kühn, Richard
Morschett, Dirk
Übersetzung: Montani, Maude
Auflage: 3rd ed. 2022
Hersteller: Springer International Publishing
Springer International Publishing AG
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 241 x 160 x 22 mm
Von/Mit: Rudolf Grünig (u. a.)
Erscheinungsdatum: 24.08.2022
Gewicht: 0,606 kg
Artikel-ID: 120842106
Über den Autor

Rudolf Grünig
is Professor of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. He is lecturer for strategy in executive programs and Adjunct professor at the Swiss Finance Institute. From 2006 to 2009 he was commander of an infantry brigade of the Swiss Army.

Richard Kühn
is

Professor emeritus. He is former director of the Institute of Marketing and Management at the University of Bern. From 1970 to 2019 he was board member of important Swiss companies and consultant in the field of marketing and strategic management. He is founder and director of different executive education programs in the field of marketing and strategic management as well as long-standing member of the Competition Commission of Switzerland.

Dirk Morschett
is Professor of International Management at the University of Fribourg and director of the Centre for European Studies. He is lecturer in executive education programs and strategy trainings and consultant of large and medium-sized Swiss companies, particularly in retailing and consumer goods industry.

Zusammenfassung

Presents an integrated view, with essential methods and tools for the strategy planning process

Helps analyze the scenarios, define strategic objectives, develop and assess options, and define implementation

Describes methods and tools in a concise and concentrated way and illustrates their application through examples

Inhaltsverzeichnis
Introduction.- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials.- Development of Strategic Planning and Its Integration into Strategic Management.- Strategic Documents.- Strategy Planning Process.- Initializing Strategic Planning: Developing or Revising the Mission Statement.- Defining the Current Strategic Businesses.- Preparing the Strategy Planning Project.- Strategic Analysis at the Corporate Level: Global Environment Analysis.- Portfolio Analysis.- Diagnosing the Strategic Challenges at the Corporate Level.- Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company.- Defining the Strategic Objectives for the Company.- Formulating the Corporate Strategy.- Developing Project Plans for the Implementation of the Corporate Strategy.- Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors.- Industry Environment Analysis.- Industry Analysis.- Market Analysis.- Analyzing the Competitive Position and the Business Model.- Diagnosing the Strategic Challenges of the Business.- Developing a Business Strategy: Developing and Assessing Strategic Options for the Business.- Defining the Strategic Objectives for the Business.- Formulating the Business Strategy.- Developing Project Plans for the Implementation of the Business Strategy.- Finalizing Strategic Planning: Developing the Functional Strategies.- Final Assessment of All Strategic Guidelines.- Preparing the Strategic Implementation.- Final Remarks.
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xviii
271 S.
135 s/w Illustr.
271 p. 135 illus.
ISBN-13: 9783030939175
ISBN-10: 3030939170
Sprache: Englisch
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Autor: Grünig, Rudolf
Kühn, Richard
Morschett, Dirk
Übersetzung: Montani, Maude
Auflage: 3rd ed. 2022
Hersteller: Springer International Publishing
Springer International Publishing AG
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 241 x 160 x 22 mm
Von/Mit: Rudolf Grünig (u. a.)
Erscheinungsdatum: 24.08.2022
Gewicht: 0,606 kg
Artikel-ID: 120842106
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