Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK. He is Co-Director of Bath Spa's Media Convergence Research Centre and acts as REF Champion for the University's Communication, Culture and Media submission to REF. His research examines cultures of production across the borders of media, industries, cultures and histories, and he is the author of Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds, Industrial Approaches to Media: A Methodological Gateway to Industry Studies, the co-author of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (with Carlos A. Scolari and Paolo Bertetti), and the co-editor of Global Convergence Cultures: Transmedia Earth.

Renira Rampazzo Gambarato is Senior Lecturer in Media and Communication Studies at Jönköping University, School of Education and Communication, Sweden. She is co-editor of the books Exploring Transmedia ournalism in the Digital Age (together with Geane Alzamora) and of Kulturdialoge Brasilien-Deutschland-Design, Film, Literatur, Medien [Cultural Dialogue Brazil-Germany-Design, Film, Literature, Media] (together with Geane Alzamora and Simone Malaguti). Her current research revolves around transmedia storytelling analysis and complexity of transmedia experiences. More broadly, her research interests include Peircean semiotics, digital culture, international and intercultural media studies, media education, film analysis, and the design and analysis of multiplatform experiences.

Part 1: Industries of Transmediality 1. Transmedia Film: From Embedded Engagement to Embodied Experience 2. Transmedia Documentary: Experience and Participative Approaches to Non-Fiction Transmedia 3. Transmedia Television: Flow, Glance, and the BBC 4. Transmedia Telenovelas: The Brazilian Experience 5. Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing6. Transmedia Publishing: Three Complementary Cases 7. Transmedia Games: Aesthetics and Politics of Profitable Play 8. Transmedia Music: The Values of Music as a Transmedia Asset9. Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events 10. Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation 11. Transmedia Social Platforms: Livestreaming and Transmedia Sports 12. Transmedia Celebrity: The Kardashian Kosmos-Between Family Brand and Individual Storylines 13. Transmedia Attractions: The Case of Warner Bros. Studio Tour-The Making of Harry Potter Part 2: Arts of Transmediality 14. Transmedia Storytelling: Character, Time, and World-The Case of Battlestar Galactica 15. Transmedia World-Building: History, Conception, and Construction 16. Transmedia Characters: Additionality and Cohesion in Transfictional Heroes 17. Transmedia Genres: Form, Content, and the Centrality of Memory 18. Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory 19. Transmedia Photography: Implicit Narrative from a Discrete Moment 20. Transmedia Indie: Creativity Outside Hollywood Part 3: Practices of Transmediality 21. Transmedia Adaptation: Revisiting the No-Adaptation Rule 22. Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story .../part contents