Pamela Fletcher is Associate Professor of Art History at Bowdoin College. Anne Helmreich is Senior Program Officer at the Getty Foundation

Introduction. The state of the field - Pamela Fletcher and Anne Helmreich
I. Structures
1. 'Florid-looking speculators in Art and Virtu': the London picture trade c.1850 - Mark Westgarth
2. Shopping for art: the rise of the commercial art gallery, 1850s-90s - Pamela Fletcher
3. The Goupil Gallery at the intersection between London, Continent and Empire - Anne Helmreich
4. Marketing Post-Impressionism: Roger Fry's commercial exhibitions - Anna Greutzner Robins
5. Strategies of display and modes of consumption in London art galleries in the Inter-war years - Andrew Stephenson
II. Intersections
6. The art press and the art market: the art of promotion - Julie F. Codell
7. 'The Call of Commerce': The Studio magazine in the 1920s - Ysanne Holt
8. Decorative politics and direct pictures: Hugh Lane and the global art market, 1900-15 - Morna O'Neill
9. Matthew Smith, the Tate Gallery and the London art market - Alexandra MacGilp
III. Negotiations
10. Millais in the marketplace: the crisis of the late Fifties - Malcolm Warner
11. Branding the vision: William Holman Hunt and the Victorian art market -Brenda Rix
12. Negotiating a reputation: J.M. Whistler, D.G. Rossetti and the art market 1860-1900 - Patricia de Montfort
13. Home from home: some Australasian artists in London 1900-14 -Pamela Gerrish Nunn
Bibliography
Glossary
Index