Sally-Ann Creed (Author)
SALLY-ANN CREED (the Nutritionist) spent much of her early life sick with chronic asthma, sinusitis and panic disorder, undergoing many operations on her sinuses, and spending thirteen long years as a 'victim' of panic disorder and agoraphobia. Through an adjustment to her diet, she regained her health and qualified as a Nutritional Therapist (Post-Graduate Diploma in Clinical Nutrition, Australia). Her goal is to help others experience the same results. Having found that food and supplements could dramatically change her life, giving her the quality of life she'd always dreamed about, she decided to study so that she could help others. Her story is relayed in her bestselling book Let Food Be Your Medicine - an easy-to-understand guide to healthy living which has sold over 45,000 copies.

Tim Noakes (Author)
PROFESSOR TIM NOAKES (the Scientist) is a widely respected Professor of Exercise and Sports Science at the University of Cape Town. He has run more than 70 marathons and ultra-marathons and is the author of the books The Lore of Running, Challenging Beliefs and Waterlogged. After publishing his latest book, Tim entered the dietary sphere, challenging the science behind obesity, coronary heart disease and heart attacks. Subsequently he has dedicated his life to opening people's eyes to the myth of low-fat eating and the nutritional and environmental crisis it has led us to. In this book, Tim unleashes the science behind the research and studies he has been conducting since the inception of this 'bee in his bonnet'.

Jonno Proudfoot (Author)
JONNO PROUDFOOT (the Chef) trained and worked in a five-times Top Ten-rated restaurant early in his career, later moving through a variety of food and wine establishments before finding his passion in Paleo and LCHF cookery. Since the birth of his interest in performance food and nutrition he has co-hosted 52 episodes of award-winning children's cooking show, What's Your Flava. He also starred in the TV reality cooking series Ultimate Braai [Barbecue] Master in 2013. On 23 March 2014, Jonno and his friend Thane Williams became the first people to swim from Mozambique to Madagascar, taking 24 days to cover an incredible 460km, thereby setting a world record for the longest open-ocean unassisted stage-swim of all time.