NEW CLASSICS COLLECTION: A spinoff of our celebrated Puffin Classics franchise-simplified, character-driven narrative board books, introducing infants and toddlers to classic literature!

TARGETING YOUNGEST AUDIENCE YET: To date, all of our classics concepts have been designed with crossover audiences in mind. We're mixing things up by creating unique editions for the youngest readers (but still with plenty of adult appeal).

FAIRY TALES! Expanding the brand into classic fairy tales-beginning with Jack and the Beanstalk and The Three Little Pigs in Summer 2020, and continuing with The Princess and the Pea and The Legend of King Arthur in Fall 2020.

MODERN INTERPRETATIONS: From character to costume to setting, artist Carly Gledhill has reimagined these classic stories for contemporary, diverse audiences.

SPECIAL MARKETS: Perfect for Pottery Barn Baby, Crate and Kids (formerly Land of Nod), and Nordstrom Baby

WHIMSICAL ILLUSTRATION: Charming full-color artwork with a sophisticated aesthetic and color palette.

ADULT APPEAL: Frame-worthy artwork and deluxe packaging-trendy parents will want these for their kids or to give as baby shower gifts.

MERCHANDISING OPPORTUNITIES: Potential to be packaged together with other bedtime merch or to partner with Out of Print or Framebridge for exclusive product.

BUILDING A BRAND: Rounding out the series with 8 books, our goal is to rival BabyLit primers (and at [...], we're competitively priced).

COLLECTIBLE: Building up to critical mass on an accelerated schedule of two books per season, this is a series parents and readers will want to collect for their shelves.