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The Portable MBA in Entrepreneurship
Buch von Andrew Zacharakis (u. a.)
Sprache: Englisch

44,30 €*

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Beschreibung
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
* Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
* Includes customizable, downloadable forms for launching your own business
* Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
* Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
* Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
* Includes customizable, downloadable forms for launching your own business
* Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
* Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Über den Autor

WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

Inhaltsverzeichnis
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1William D. Bygrave 2 Idea Generation 27Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53Andrew Zacharakis 4 Entrepreneurial Marketing 83Abdul Ali and Kathleen Seiders 5 Business Planning 109Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161William D. Bygrave 8 Debt and Other Forms of Financing 197Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263Richard Mandel 11 Intellectual Property 297Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355Donna Kelley and Edward Marram 14 Franchising 385Steve Spinelli 15 Social Entrepreneurship 411Heidi M. Neck Glossary 437 Index 459
Details
Erscheinungsjahr: 2010
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 512 S.
ISBN-13: 9780470481318
ISBN-10: 0470481315
Sprache: Englisch
Herstellernummer: 14548131000
Einband: Gebunden
Autor: Zacharakis, Andrew
Bygrave, William D.
Redaktion: Bygrave, William D.
Zacharakis, Andrew
Hersteller: John Wiley & Sons
John Wiley & Sons Inc
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de
Maße: 260 x 183 x 32 mm
Von/Mit: Andrew Zacharakis (u. a.)
Erscheinungsdatum: 12.01.2010
Gewicht: 1,139 kg
Artikel-ID: 101542499
Über den Autor

WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

Inhaltsverzeichnis
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1William D. Bygrave 2 Idea Generation 27Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53Andrew Zacharakis 4 Entrepreneurial Marketing 83Abdul Ali and Kathleen Seiders 5 Business Planning 109Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161William D. Bygrave 8 Debt and Other Forms of Financing 197Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263Richard Mandel 11 Intellectual Property 297Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355Donna Kelley and Edward Marram 14 Franchising 385Steve Spinelli 15 Social Entrepreneurship 411Heidi M. Neck Glossary 437 Index 459
Details
Erscheinungsjahr: 2010
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 512 S.
ISBN-13: 9780470481318
ISBN-10: 0470481315
Sprache: Englisch
Herstellernummer: 14548131000
Einband: Gebunden
Autor: Zacharakis, Andrew
Bygrave, William D.
Redaktion: Bygrave, William D.
Zacharakis, Andrew
Hersteller: John Wiley & Sons
John Wiley & Sons Inc
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de
Maße: 260 x 183 x 32 mm
Von/Mit: Andrew Zacharakis (u. a.)
Erscheinungsdatum: 12.01.2010
Gewicht: 1,139 kg
Artikel-ID: 101542499
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