Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Online Copywriter's Handbook
Everything You Need to Know to Write Electronic Copy That Sells
Taschenbuch von Robert W Bly
Sprache: Englisch

31,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung

Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy

In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.

While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:

  • • Websites • Home pages • Internet direct mail • Banner ads • Landing pages • E-zines • Web-based documents • And more!

Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!

Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy

In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.

While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:

  • • Websites • Home pages • Internet direct mail • Banner ads • Landing pages • E-zines • Web-based documents • And more!

Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!

Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Details
Erscheinungsjahr: 2003
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780658020995
ISBN-10: 0658020994
UPC: 639785381853
EAN: 0639785381853
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bly, Robert W
Auflage: 2nd Revised edition
Hersteller: McGraw Hill LLC
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 231 x 154 x 21 mm
Von/Mit: Robert W Bly
Erscheinungsdatum: 20.02.2003
Gewicht: 0,531 kg
Artikel-ID: 102590368
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Details
Erscheinungsjahr: 2003
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780658020995
ISBN-10: 0658020994
UPC: 639785381853
EAN: 0639785381853
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bly, Robert W
Auflage: 2nd Revised edition
Hersteller: McGraw Hill LLC
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 231 x 154 x 21 mm
Von/Mit: Robert W Bly
Erscheinungsdatum: 20.02.2003
Gewicht: 0,531 kg
Artikel-ID: 102590368
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte