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The History of Burger King
King of Fast Food: The Rise of Burger King. DE
Taschenbuch von Auke de Haan
Sprache: Englisch

11,99 €*

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Beschreibung
"The History of Burger King" explores the journey of one of the most popular fast food chains. Starting as Insta-Burger King in 1953, founded by Keith J. Kramer and Matthew Burns, the book covers the early days and the invention of the Whopper in 1957 by James McLamore and David Edgerton. It details the company's growth through franchising in the 1960s, memorable marketing campaigns like "Have it your way," and its competition with [...] book also covers Burger King's international expansion, menu innovations, and technological improvements. It addresses corporate changes, ownership transfers, and how the company dealt with controversies and challenges. The story continues into the digital age, showcasing the use of digital marketing, mobile apps, and delivery services. Readers will learn about Burger King's cultural impact, hear stories from long-term employees and franchise owners, and gain insight into the brand's legacy and future. This book provides a comprehensive yet straightforward look at the history and significance of Burger King in the fast food industry.
"The History of Burger King" explores the journey of one of the most popular fast food chains. Starting as Insta-Burger King in 1953, founded by Keith J. Kramer and Matthew Burns, the book covers the early days and the invention of the Whopper in 1957 by James McLamore and David Edgerton. It details the company's growth through franchising in the 1960s, memorable marketing campaigns like "Have it your way," and its competition with [...] book also covers Burger King's international expansion, menu innovations, and technological improvements. It addresses corporate changes, ownership transfers, and how the company dealt with controversies and challenges. The story continues into the digital age, showcasing the use of digital marketing, mobile apps, and delivery services. Readers will learn about Burger King's cultural impact, hear stories from long-term employees and franchise owners, and gain insight into the brand's legacy and future. This book provides a comprehensive yet straightforward look at the history and significance of Burger King in the fast food industry.
Details
Empfohlen (bis): 99
Empfohlen (von): 1
Genre: Biographien
Rubrik: Belletristik
Medium: Taschenbuch
ISBN-13: 9783759895165
ISBN-10: 3759895166
Sprache: Englisch
Autor: de Haan, Auke
Hersteller: epubli
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 190 x 125 x 6 mm
Von/Mit: Auke de Haan
Gewicht: 0,143 kg
Artikel-ID: 130254638
Details
Empfohlen (bis): 99
Empfohlen (von): 1
Genre: Biographien
Rubrik: Belletristik
Medium: Taschenbuch
ISBN-13: 9783759895165
ISBN-10: 3759895166
Sprache: Englisch
Autor: de Haan, Auke
Hersteller: epubli
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 190 x 125 x 6 mm
Von/Mit: Auke de Haan
Gewicht: 0,143 kg
Artikel-ID: 130254638
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